Service Marketing Mix Affecting Customer Decision Making of Domestic Private Express Courier Service

Please use this identifier to cite or link to this item: http://dspace.spu.ac.th/handle/123456789/7947

Title:	Service Marketing Mix Affecting Customer Decision Making of Domestic Private Express Courier Service
Authors:	Ravipa Akrajindanon Anupong Avirutha
Keywords:	Service Marketing Mix Domestic Private Express Courier Service Customer Decision Making
Issue Date:	October-2021
Publisher:	Sripatum University
Citation:	Ravipa Akrajindanon, Anupong Avirutha. (2021). Service Marketing Mix Affecting Customer Decision Making of Domestic Private Express Courier Service. The 16th National and International Sripatum University Conference (SPUCON2021), 150-159.
Abstract:	This study attempts to study the relationship between service marketing mix and customer decision making of domestic express courier service. This study employed convenience sampling to collect data. A total of 400 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of service (β = 0.356, t = 6.341, P = 0.000), and place (β = 0.363, t = 4.872, P = 0.000), people (β = 0.168, t = 3.187, P = 0.002), and process (β = 0.151, t = 3.317, P = 0.001) are achieved significance.
URI:	http://dspace.spu.ac.th/handle/123456789/7947
ISBN:	978-974-655-469-5
Appears in Collections:	BUS-04. บทความที่ประชุมวิชาการ (ระดับนานาชาติ)

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