GRA-02. บทความวิชาการ/วิจัย (วารสารระดับชาติ)
URI ถาวรสำหรับคอลเล็กชันนี้
เรียกดู
กำลังเรียกดู GRA-02. บทความวิชาการ/วิจัย (วารสารระดับชาติ) โดย ผู้เขียน "Niwat Chantharat"
ตอนนี้กำลังแสดง1 - 4 ของ 4
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รายการ Factors Marketing mix affecting Choice of Online purchasing behavior on the Consumer in Navanakorn Industrial Estate(Sripatum University, 2563-08) Suthida Sriwatthana; Niwat ChantharatThe objective of this "Factor maketing mix affecting choice of online purchasing behavior on theconsumer In Navanakorn Industrial Estate, the objective of this study was to study the personal factors affecting the behavior of online shopping decisions. To study the factors of marketing mix that affect thebehavior of online shopping decisions. To study the relationship between marketing mix factorsaffecting consumer decision making behavior online in Navanakorn Industrial Estate. The research showed that 1.) Consumers in Nava Nakorn Industrial Estate had differentpersonal factors affecting their decision-making behavior on online purchases classified by age,education level and frequency of online purchases per month. 2.) Marketing mix factor Product, price,place, Marketing promotion, personnel and physical characteristics Affect the behavior of making onlineshopping decisions significantly. 3.) Marketing mix factors. Product aspect, price aspect, distributionchannel Marketing promotion, personnel, process and physical characteristics correlate to consumers' purchasing decisions online in the Nava Nakorn Industrial Estate.รายการ Online Communication That Influences the Decision to Enter A Coffee Shop of Gen Y In Bangkok(Sripatum University, 2563-08) Sarisa Tantayotin; Niwat ChantharatThesis study on "Communication through online media that influences the decision to enter a coffee shop of Gen Y in Bangkok." The objective of this study is to 1) Demographic Factors, 2) Consumer Purchasing Behavior, 3) The use of online media, and 4) The decision to enter a coffee shop of Gen Y in Bangkok. It is quantitative research, the sample group is 400 people aged between 18-37 years. The questionnaire was used as a data collection tool using a specific selection method in the coffee shop in eight districts, namely Lat Phrao District, Wattana Khet District. Ratchathewi District, Pathumwan District, Din Daeng District, Bang Khen District, Chatuchak District, and Bang Rak District by random sampling method. Analysis of answers by ready-made programs. It was using descriptive statistics, frequency distribution, percentage, mean, standard deviation, and using the hypothesis test with multiple regression analysis.The research results showed that most of the samples were female, single, with the highest education at the bachelor's degree or equivalent, occupation company employee / private employee. The average monthly income is 10,001 - 20,000 baht. Gen Y's purchasing behavior found that they most visited the coffee shop from 8-12 am. The frequency of entering a coffee shop 1-2 times a week. Coffee is the most type of drink in a coffee shop that was chose and the reason of consuming coffee is to reduce drowsiness and more refreshing.The drink purchase style is self-purchase and pays in cash. Most cafes are located in the workplacearea. The most common coffee shop access is Café Amazon, and the most social media choice for choosing a coffee shop is Facebook.รายการ THE MANAGEMENT PROCESS AND THE ADDED VALUE OF THE SPORTS INDUSTRY(วิทยาลัยสงฆ์พุทธปัญญาศรีทวารวดี มหาวิทยาลัยมหาจุฬาลงกรณราชวิทยาลัย, 2567-02) Niwat Chantharat; Sumana ChantharatThe management process of sports competition events acts as an intermediary in driving the supply chain in the sporting industry because it involves the process of hiring sports personnel and purchasing equipment from other businesses in the sports industry. This leads to the expansion of the sports industry and groups sports competition management which is an added value for the entire sports industry. It is the beginning of the value of sports management. The competition must have a clear competition management process; additionally, it must pay attention to the management of sports resources which is in line with the management of sports competitions in order to add value to the sports industry. This article explains the relationship between sports resources. It focuses on sporting fame, technology and innovation in sports, sports project management skills and national sports competition management guidelines. The guidelines lead to the process of assessing the sports competition environment and the results of sports competition events that add long-term value to sports industry in Thailand. The finding found that the sports resources and national sporting events management approaches influence adding value to the sporting industry, which will present an approach that businesses in the sporting industry can apply to achieve efficiency in the management of total sporting resources. To have clear indicators of success in business operations, including assessing projects after organizing the competition and moving towards the goal of creating added value that brings results that will create stability for the business.รายการ The Study of Factor Related to Service Quality that Affect Competitive Advantage of Health Spa Business in Bangkok(Dusit Thani College, 2566-12) Niwat Chantharat; Sumana ChantharatThis academic article aimed to study the concepts and theories related to services, service quality, and competitive advantage of health spa business. The results indicated that service industry management at present requires service quality showing real expertise in business, especially spa business that is facing intense competition in terms of customer responsiveness, customer confidence, attentiveness to customers, image and reliability of health spas, to ensure service business embraces competitive advantage in terms of return on assets, business growth and performance, measured from higher profits from business operations and customer satisfaction.