GRA-02. บทความวิชาการ/วิจัย (วารสารระดับชาติ)
URI ถาวรสำหรับคอลเล็กชันนี้
เรียกดู
กำลังเรียกดู GRA-02. บทความวิชาการ/วิจัย (วารสารระดับชาติ) โดย ผู้เขียน "Uthairat Muangsan"
ตอนนี้กำลังแสดง1 - 2 ของ 2
ผลลัพธ์ต่อหน้า
ตัวเลือกเรียงลำดับ
รายการ Factors Affecting Consumers’ Decision to Purchase Organic Products in Kalasin Province(2564-08-08) Suthamat Khunurat; Uthairat MuangsanThe objectives of this study were (1) to study the personal factors affecting the consumer's decision to purchase organic agricultural products in Kalasin Province; and (3) to study the relationship between personal factors and marketing ingredient factors affecting consumer choice of organic products in Kalasin Province. The population in this research was consumers who had bought or participated in the decision to purchase organic products in Kalasin Province.a total of 400. The instrument using an online questionnaire as a data collection tool and One-Way Anova Ftest and Pearson product-moment correlation coefficient. The results of the research showed that Consumers who used to buy or participated in the decision to buy organic products in Kalasin province. From a sample of 400 people, most of them were female. Age range from 31 - 40 years, education level, diploma, personal business career and monthly income less than 15,000 baht. Results of the analysis of factors affecting the decision to buy organic products of consumers in Kalasin Province At the statistical significance level of 0.05, it was found an occupational factors were different. Affects consumers' decision to purchase organic products in Kalasin Province. In terms of marketing mix factors, it was found that product factors and producer business model factors The difference affects consumers' decision to buy organic products in Kalasin Province the most.รายการ Work Motivation Factors Related to The Decision to Quit of The Five-Star Hotel Staff in Bangkok(2564-08-08) Preena Bagga; Uthairat MuangsanThis research aims to study the motivational factors related to resignation among five-star hotel staffs in Bangkok, to study the resignation decision from five-star hotel staff in Bangkok and to study the relationship between work motivational factors and the decision to resign among five-star hotel staff in Bangkok. The sample group used in this study were: 400 five-star hotel staffs in Bangkok. The researcher used a questionnaire as a research instrument and the statistics used in this research were mean and standard deviation. The hypothesis was tested using statistical t-test for Independent Sample, One-Way Anova, Pearson's Correlation and Stepwise Multiple Regression Analysis. The research found that 1) Work motivation factors related to the decision to resign among five-star hotel employees in Bangkok overall, is at a high level. 2) The decision to resign for employees of a five-star hotel in Bangkok is overall moderate. 3) The results of the hypothesis test of the study from sample groups with different gender, age, work age, decision to resign from five-star hotel staff in Bangkok. The difference was statistically significant at the .05 level. The difference in level of decision to resign from five star hotel staffs in Bangkok was satistically significant at the 0.1 considering the level of average monthly income of a five star hotel staff. Work motivational factors was positively correlated with the employee's decision to leave, statistically significant at the .01 level. Work motivational factor can also predict employee resignation decisions, statistically significant at the .01 level (71.1%).