GRA-04. บทความที่ประชุมวิชาการ (ระดับนานาชาติ)

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The Study of Relationship between Consumer Attitudes and the Satisfaction Affecting Purchasing Decision of Online Products for Consumers in Bangkok.
(Sripatum University Press, 2562-12) Pennapa Nawakijtawerat; Vichit U-on
The purpose of this research is to study the attitude of Consumer side that influences consumer satisfaction or to study the relationship between consumer attitudes and influence on the satisfaction of the online shoppingม and to study the purchasing decision online products for consumers in Bangkok. The research was collected data from the sample of 400 sets of questionnaire. The sample group that was studied for collecting data was the elderly people. It was analyzed the prismatic data and used the results from the SPSS program for both statistical and authoritative statistics such as Frequency, Percentage, Mean, Standard deviation, as well as testing the hypothesis by using the statistics to find the relationship between variables. From the research, it was found that Consumers have a good attitude towards online shopping. When they have confidences to the website's privacy policy when making a purchase and are satisfied with the purchasing decision when products are shipped quickly after placing an order via the website. Moreover, it was found that consumer attitudes have a significant correlation with the purchasing decision of 0.01.