GRA-04. บทความที่ประชุมวิชาการ (ระดับนานาชาติ)
URI ถาวรสำหรับคอลเล็กชันนี้
เรียกดู
การส่งล่าสุด
รายการ CASUAL FACTORS AFFECTING COMPETITIVE ADVANTAGES AND BUSINESS PERFORMANCE OF RESTAURANT ENTREPRENEURS IN THAILAND : THEORIES AND CONCEPTUAL FRAMEWORK(2566-04-02) PEARAYA SUKKITJEA, PRAPHAN CHAIKIDURAJAIThe Objectives of this research are as follows: 1) To study the causal factors affecting the competitive advantage of restaurants in Thailand 2) To study the influence of competitive on restaurant business performance in Thailand. 3) To model the causal factors that affect competitive advantage and restaurant business performance in Thailand. The review literature by documentary research from 250 articles can be used for 120 articles, with the source of the articles from numerous databases. The research methodology is the mixed method through conducting of quantitative and qualitative research for data collection. The quantitative research is an analysis of the structural equation modeling (SEM) and the in depth interview as part of the qualitative research.รายการ Income and Expenses Affecting Saving Behavior of Revenue Department Officers.(Graduate College of Management System, Sripatum University, 2565-08-07) Pornchanok Bunpalumlert; Nilubon Sivaborvornvatana; Supawadee HamaneeMost people nowadays pay more attention to saving money due to economic problems as well as looking to the future about the expenses necessary to live. Saving money is the part that allows many people to achieve a set goal for any purpose, such as having their own assets or having money to spare when needed. In addition, savings can help solve financial problems that may arise in the future. The purpose of this research was to study the relationship between income and expenses that affect the savings behavior of the Revenue Department officers, the sample group was the Revenue Department officers of 100 people. Use questionnaires as a tool to collect data. The statistics used to analyze the data were mean and standard deviation (S.D.). The hypothesis test compared the difference between personal factors and saving behaviors using t-Test and F-Test values, and the income and expense hypothesis test had a positive influence on the savings behavior of the Revenue Department staff using the method of simple regression analysis. The results showed that different personal factors showed no difference in saving behavior at the statistical significance level of 0.05. The opinion level of income and expenditure had an overall average of 4.12 at a high level. In terms of income, the opinion level was as high as 4.35, at a high level and financial institutions were the least average of 3.93. Saving behavior with an overall mean of 4.23 at a high level. It was concluded that income and expenses were the variables that had a positive influence on saving behavior with a statistical significance of 0.01. The results of this research are presented as basic information for the benefit of future financial management planning for the Revenue Department officers in the future.รายการ Service Quality Affecting the Satisfaction of Customers Using Payment Services Through Financial Innovations of Chulabhorn Hospital.(Graduate College of Management System, Sripatum University, 2565-08-07) Napatt Sanpha; Nilubon Sivaborvornvatana; Rungtiwa WongprashaSociety has changed by moving towards the digital age. Financial innovations have evolved and changed making payment channels more varied. Currently, there are many patients admitted to the hospital. The increasing number causes the process of paying medical bills to take even longer. Therefore, financially developed innovations are to be used to receive medical expenses. This research aims to study the factors and influence of service quality that affect service satisfaction and payment service recipients through financial innovation of Chulabhorn Hospital. The sample was the person who uses the payment service in an amount of 400 people by using the questionnaire as a tool for data collection. The statistics used in data analysis were descriptive statistics for describing the characteristics of various variables. To answer research objective, inferential statistics were used in research hypothesis testing. The results of the research showed that different personal factors were satisfied with the use of payment services, and there was no difference. While the level of service recipients' opinions on service quality was found that confidence in service was to have the highest level of opinion. Concrete aspects of service response to service recipients, trust, and understanding access had a high level of feedback. The opinions of the service recipients on the satisfaction of using the service included in a large level were also found that the quality of service had a positive influence on the satisfaction of using payment services through financial innovation of Chulabhorn Hospital. Basic information was developed to improve the quality of service, provided to service recipients to maximize satisfaction.รายการ Satisfaction of Entrepreneurs Towards the Performance of Blue Flag Project Economical Price for Local Economic Development in Nonthaburi Province(Sripatum University, 2565-08) Jiraporn Onkerd; Niwat ChantharatThis study aims to study research on the satisfaction of entrepreneurs with the performance of the Blue Flag Project Economical Economic Development Local Economy, Mueang District, Nonthaburi Province This time, the objectives were to study the satisfaction of entrepreneurs towards the performance of the Blue Flag Project for Local Economic Development, Muang District, Nonthaburi Province. Study the performance of the economical blue flag project to develop the local economy, Muang District, Nonthaburi Province and to study the relationship between entrepreneurs' satisfaction towards the performance of the economical blue flag project for local economic development, Mueang District, Nonthaburi Province. Classified by personal factors the sample group used in this study was 179 people at Thong Fah Shops for Local Economic Development, Muang District, Nonthaburi Province. Economical price for local economic development, Mueang District, Nonthaburi Province which has a confidence value of 0.920. The researcher analyzed the data by using a ready-made computer program using statistics for frequency, percentage, mean, and standard deviation. A test to find the correlation of two independent variables, each having a measurement of the data at the Interval Scale or higher, by Pearson Product Moment Correlation Coefficient analysis, was found that the overall satisfaction with the performance of the low-cost blue flag project to develop the local economy is at a high-level the overall satisfaction with the implementation of the low-cost blue flag project to develop the local economy was at a high level. Public relations satisfaction, service, feelings, participation in practice, progress, promotion Facilitation, equality, income towards the performance of resource sufficiency Methodical clarity Cooperation and support of relevant personnel communication process and knowledge creation the Blue Flag Shop Project for Local Economic Development, Mueang District, Nonthaburi Province, found that the relationship between the performance of the Blue Flag Project for Economic Development for Local Economy, Mueang District, Nonthaburi Province and the satisfaction of entrepreneurs There is a very high correlation. This study has the following recommendations: Policies should be considered in order to provide comfort for the elderly as well. Because some elderly people may not have access to technology or keep pace with the changes in the online world there should be an ongoing budget blue flag project to develop the local economy. By defining an annual government plan, such as a 5-year or 10-year plan, there should be an increase in the limit of the state welfare card should provide information about the flag shop to provide useful information for merchants such as marketing information, and statistical informationรายการ Digital Marketing and Purchase Behavior: The Theory of Planned Behavior(2565-01-15) Panjamaporn Pholkerd; Vichit U-on; Yongyut HomthongThis study aimed to apply the Theory of Planned Behavior and Digital Marketing concept to be reviewed and analyzed according to marketing practice in the digital context. The reviewed literature reveals that behavior rises from 3 factors, thus, 1) positive attitude towards digital marketing; 2) information acceptance from the trusted subjective norms; and 3) perceived behavioral control via the digital platform. The Millennial is the quickest consumer group in respondents to research information about the products before making a purchase decision, also, choosing information from various reliable online sources and eventually create purchase behavior. After gathering information from different trusted sources and when the amount of information is satisfied, Millennial customers intended to form a positive attitude towards the products and along with the confidence from their trusted reference group, purchase behavior derived. The conclusion is the prediction of customers’ purchase behavior in the present market situation derived from customers’ research through digital media during their decision-making process.รายการ Relationship Between Quality of Work Life and Organizational Commitment of Personnel Regional Prosecutor's Office in Khon Kaen Province(2565-01-15) Kunchaya Chotjittraporn; Natsapan PaopunThe objectives of this study is to (1) Study personal factors affecting engagement. to the organization of personnel of the Public Prosecutor's Office Region 4 in Khon Kaen Province (2) Study the opinion level of quality of life affecting the organizational commitment of personnel of the Public Prosecutor's Office Region 4 in Khon Kaen Province (3) Find the relationship between Quality of work life and organizational commitment of personnel of the Public Prosecutor's Office Region 4 in Khon Kaen Province. The population used in this research were: There were 136 personnel of the Public Prosecutor's Office Region 4 in Khon Kaen Province. The instrument used in the study was an experimental questionnaire (Try out) used with a non-target population. but with similar characteristics, a total of 30 people were analyzed for confidence. (Reliability) of the questionnaire by finding the alpha coefficient of Cronbrach's Alpha. 1. Quality of working life of the Public Prosecutor's Office Region 4 in Khon Kaen Province Overall, it is at a high level. When considering each aspect, it was found that the highest average was pride in the organization. and the lowest mean is the return that is sufficient and fair. As for the level of commitment of people from the Public Prosecutor's Office Region 4 in Khon Kaen Province as a whole is at a high level. The highest average is Normative engagement of society and organizations followed by continuity and the lowest mean is the emotional attachment. 2. The relationship with the organization of the Public Prosecutor's Office Region 4 in Khon Kaen Province Classified by personal factors such as sex, age, marital status Education level, age of employment and current monthly income There was no significant difference in organizational engagement at the .05 level. 3. The relationship between quality of working life was related to organizational commitment of the Public Prosecutor's Office Region 4 in Khon Kaen Province. found that the quality of work life Overall, there was a statistically significant positive correlation with organizational engagement at the .05 level.รายการ Incentives to Affect the Performance of Personnel Under the Governing Body in Kalasin Province(2565-01-15) Kanyarat Phakdikumjorn; Natsapan PaopunThis study aims to be (1.) to study the level of motivation of personnel under the government office in Kalasin Province (2.) to study the operational efficiency of personnel under the administrative office in Kalasin Province (3.) to study the relationship between motivations that affect the performance of personnel under the office. In Kalasin Province, the research population is 400 people affiliated with the government in Kalasin province, the instruments used in the study are questionnaires, the rating scale estimates with a total confidence value of 95%, the statistics used to analyze the data are frequency, percentage, average, standard deviation, and hypothesis test. T-test, F-test and regression analysis, findings showed. The sample, mainly female, between the ages of 36 and 45, undergraduate degree, has a salary rate of more than 15,001 baht, marital status, working at the district administration office and operating period 11-15. Year Incentives affecting the performance of personnel under the administrative office in Kalasin Province. Sorts as follows.1. Achievement in life 2. Responsibility 3. Progression in duty 4. Acceptance from colleagues and supervisors 5. Relationship between colleagues and supervisors 6. Job security 7. Working environment Hypothesis tests showed that personal factors of personnel affiliated with the government office in Kalasin province, including gender, age, education level, salary rate, status. Place of work and duration of operation It is no different, which has a value of Sig greater than 0.05 at a significant level of 0.05 motivation factors. To significant operational efficiency at 0.05 with standardizedcoefficients R=1.00รายการ The Study of the Relationship Between Personnel Development Factors Affecting Personnel Performance of Petroleum Trading Lao Public Company of Lao People's Democratic Republic(2565-01-15) Bounpanh Sovilay; Natsapan Paopun; Teerawit KrangsupunThe objectives of the study of the relationship between personnel development factors affecting the performance of personnel of Petroleum Trading Laos Public Company Limited, Lao People's Democratic Republic were to 1) to study the personnel development factors of Petroleum Trading Laos Public Company Limited personnel 2) to study the performance of personnel of Petroleum Trading Laos Public Company Limited 3) to study A study of the relationship between personnel development factors affecting the performance of personnel of Petroleum Trading Laos Public Company Limited, Lao People's Democratic Republic. The populations were 175 people of Petroleum Trading Laos Public Company Limited, Lao People's Democratic Republic. The instruments used in this study were statistical methods and calculated various values such as frequency, percentage, mean, standard deviation for the difference test, and a comparative analysis of personal factors and personnel development factors in working that affect the performance of personnel of Petroleum Trading Laos Public Company Limited, Lao People's Democratic Republic: using statistical t-test, One-way ANOVA. : F-test and Pearson Correlation in hypothesis testing at significance level 0.05 or 95% confidence level. The results revealed that most of the populations were female, aged 31-40 years graduated with bachelor's degrees. They worked 11-15 years and had a monthly income of THB 15,001 - 20,000. The analysis revealed that the highest opinions on personnel development factors in their work were: self-learning, training, and job rotation, respectively. The most comment on the performance of personnel to develop the organization was to importantly arise their competence in working in all aspects, followed by having a conscience in providing best service to the people.รายการ CULTURAL DIFFERENCES FACTORS RELATED TO SERVICE MANAGEMENT OF TOURIST FROM MIDDLE EAST OF TRAVEL BUSINESS IN THAILAND(2563-07-17) Uthairat MuangsanThe objective of this study is to study the cultural dimension factors related to service management for Middle Eastern tourists of tourism business in Thailand the sample group in this study was entrepreneurs of inbound tourism business. The sample group in this research is entrepreneurs entered in a total of 305 people. The instrument used in this research was a five-level rating estimation questionnaire. Statistics are used in the test were mean and standard deviation. The results of the research showed that the cultural dimension factor in the overview is at a high level. Considering each aspect in ascending order, it was found that the dimension of emotional expression was followed by the dimension of long-term focus and the dimension of uncertainty avoidance is at a high level respectively. When analyzing the relationships of cultural dimensions, it was found that the avoidance dimensions of uncertainty dimension to see long-term results and the dimension of emotional expression is related to service management for Middle Eastern tourists of tourism businesses in Thailand.รายการ Factors Influencing the Satisfaction on Buying Brand Name Bag of Private University Students according to Marketing Mix Concept.(วิทยาลัยบัณฑิตศึกษาด้านการจัดการ มหาวิทยาลัยศรีปทุม, 2563-08-23) Chanida Tapsa; Supin ChaisiripaiboolThis research aims to study the factor influencing on buying brand name bag of private university students according to the marketing mix concept and study student’s satisfaction. This research use questionnaire as a tool to collect the data from the group sample total of 379 people from private universities, which process the study by computer program. The statistics that used for analysis are frequency, percentage, mean, standard deviation, and test hypothesis by t-test (One-Way Anova). The research results found that the population factor consists of gender, ages, level of education, and average income per month that impact to the satisfaction on buying Brand name bags. In term of services found that customer care, satisfaction, and quality of the product are related to the behavior on buying Brand name bags, lifestyle, location to buy Brand name bags, payment method, the amount of buying, and value of buying Brand name bags. The factor of Marketing Mix (4Ps) related significantly to the satisfaction of buying Brand name bags in term of product, price, place, and promotion. According to the research study found the student’s satisfaction in private universities have popular to buy Gucci bags mostly. Hence, if Thai entrepreneurs are taking the bag brand from the popularity of buying from students in the private sector to stimulate consumers by provide distribution channels according to teenagers group and working group who are popular to buy Brand name bags.รายการ Consumer Behavior Affect Delivery Ordering Application in Bangkok.(วิทยาลัยบัณฑิตศึกษาด้านการจัดการ มหาวิทยาลัยศรีปทุม, 2563-08-23) Anchana Changkam; Supin ChaisiripaiboolThis independent research was to study marketing mix factors(7Ps) affecting delivery ordering application in Bangkok in different aspect composed of product, price, place, promotion, people, physical environment and process. To study service quality factors affecting consumer behavior using delivery ordering application in Bangkok. The factors included objectiveness, trustworthy, respond to clients, reliability and compassion. A sample was residents in Bangkok who use delivery ordering application in Bangkok. The research implements were questionnaire. Statistics used for this research were Mean, Percentage, Frequency, Standard deviation, T-test (Independent Samples T-test), F-test (One way ANOVA) and Linear-Regression. The study found that respondents were mostly female between 26-35years old. Their material status were single, educational status were bachelor degree. They were housewives/ househusbands. Average salary were 20,001-30,000 per month. The study and hypothesis were tested according to different factors which were gender, age, material status, educational status, careers and found that the factors did not affect consumer behavior who used delivery ordering application in Bangkok. There was no statistical significance at 0.05. Demographic concerning various salary which affected consumer behavior who used delivery ordering application in Bangkok had statistical significance at 0.05.รายการ The Study of Relationship between Consumer Attitudes and the Satisfaction Affecting Purchasing Decision of Online Products for Consumers in Bangkok.(Sripatum University Press, 2562-12) Pennapa Nawakijtawerat; Vichit U-onThe purpose of this research is to study the attitude of Consumer side that influences consumer satisfaction or to study the relationship between consumer attitudes and influence on the satisfaction of the online shoppingม and to study the purchasing decision online products for consumers in Bangkok. The research was collected data from the sample of 400 sets of questionnaire. The sample group that was studied for collecting data was the elderly people. It was analyzed the prismatic data and used the results from the SPSS program for both statistical and authoritative statistics such as Frequency, Percentage, Mean, Standard deviation, as well as testing the hypothesis by using the statistics to find the relationship between variables. From the research, it was found that Consumers have a good attitude towards online shopping. When they have confidences to the website's privacy policy when making a purchase and are satisfied with the purchasing decision when products are shipped quickly after placing an order via the website. Moreover, it was found that consumer attitudes have a significant correlation with the purchasing decision of 0.01.รายการ The Study of Relationship between Consumer Attitudes Affecting the Satisfaction with Online Purchase Decisions of Consumers in Bangkok.(Sripatum University Press, 2562-12-08) Pattara Sub-udom; Supin ChaisiripaiboonThe purposes of this research were to identify (1) to study customers’ opinion toward online purchase in the area of Bangkok. (2) to study customers’ satisfaction with online purchase decision of customers in Bangkok. (3) to study the correlation between opinion and satisfaction with online purchase decision to buy online goods in the area of Bangkok. The research instruments used for the data correction questionnaires by 400 people and analysis were using descriptive statistics Frequency, Percentage, Mean and Standard deviation. That include were using inferential statistics T-Test, F-Test (ANOVA) and Pearson correlation method. The results of study were as follows 1) Most of the respondents are female, with 258 people and age between 20-29 years, 80 people are professions, 105 students and 204 bachelor's degree students. 2) Consumers' attitudes affecting online purchasing decisions of consumers in Bangkok. The results of the analysis have been shown to have the highest average values, most of which are ranked by the marketing factors which affect the consumers in the following order: reputation, convenience, time saving, safety, privacy awareness 3) The satisfaction in buying behavior that has an effect on the online purchasing decision of the consumers in Bangkok which affects the consumers The most is a topic The website helps you find information as much as possible.รายการ Relationship Between the Marketing Factor Affecting the Loyalty in Online Purchase Decision of Consumer in Bangkok(Sripatum University Press, 2562-12-08) Vorragit Hu; Supin ChaisiripaiboonThe research objectives of the relationship between the marketing factor that affect the loyalty in online purchase decision of consumer in Bangkok as follow 1. To study the marketing factors of consumers in Bangkok 2. To study loyalty in online purchase decision of consumer in Bangkok 3. To study the relationship between Marketing factors that influence loyalty in online purchase decision of consumer in Bangkok. The sample group that used in this research was general aged between 20 to 50 years, both male and female had that used to buy products online and live in Bangkok area. We collected 400 people from questionnaire and using descriptive statistics Including Frequency, Percentage, Mean and Standard Deviation Including testing hypotheses using inferential statistics Including T-Test statistics and One-Way ANOVA F-Test statistics and the relationship between variables by Pearson Correlation. The results showed that samples are mostly female, were mostly student, educational level graduated in bachelor degree. The relationships between marketing factors are (1) products (2) price (3) marketing promotion (4) product delivery system (5) return policy (6) customer service is found to be related to loyalty in online purchase decision of consumer at the statistical significance at the level of 0.01. Demographic factors such as gender, age, and different occupations doesn’t affect loyalty in online purchase decision of consumer. Which there are not enough observations statistic data that can be concluded that demographic variables and consumer to loyalty in online purchase decision of consumer are linear relationship.รายการ Studying of Consumer Attitudes Affecting The Online Purchasing Decisions in Bangkok(Sripatum University Press, 2562-12-08) Watchainan Sirilek; Supin ChaisiripaiboonThe purposes of this research were 1) To study consumer attitudes and online purchase decision of the consumers 2) To study the relationship between consumer attitudes that affect online purchase decision in Bangkok by using descriptive statistics Including Frequency, Percentage, Mean and Standard Deviation Including testing hypotheses using inferential statistics Including T-Test statistics and One-Way ANOVA F-Test statistics and the relationship between variables by Pearson Correlation. The results showed that samples are mostly female, were mostly student, educational level graduated in bachelor degree, The relationships between consumer attitudes consist of (1) Privacy (2) Security (3) Time Saving (4) Ease of Use (5) Company reputation (6) Tactility are related to online purchase decision at the statistical significance level of .01. Demographic factors are different gender, different age, different job affect online purchase decision differently at the statistical significance level of .05.