GRA-04. บทความที่ประชุมวิชาการ (ระดับนานาชาติ)

URI ถาวรสำหรับคอลเล็กชันนี้

https://dspace.spu.ac.th/handle/123456789/2726

เรียกดู

กำลังเรียกดู GRA-04. บทความที่ประชุมวิชาการ (ระดับนานาชาติ) โดย ผู้เขียน "Supin Chaisiripaibool"

ตอนนี้กำลังแสดง1 - 2 ของ 2
  • รูปภาพขนาดย่อ
    รายการ
    Consumer Behavior Affect Delivery Ordering Application in Bangkok.
    (วิทยาลัยบัณฑิตศึกษาด้านการจัดการ มหาวิทยาลัยศรีปทุม, 2563-08-23) Anchana Changkam; Supin Chaisiripaibool
    This independent research was to study marketing mix factors(7Ps) affecting delivery ordering application in Bangkok in different aspect composed of product, price, place, promotion, people, physical environment and process. To study service quality factors affecting consumer behavior using delivery ordering application in Bangkok. The factors included objectiveness, trustworthy, respond to clients, reliability and compassion. A sample was residents in Bangkok who use delivery ordering application in Bangkok. The research implements were questionnaire. Statistics used for this research were Mean, Percentage, Frequency, Standard deviation, T-test (Independent Samples T-test), F-test (One way ANOVA) and Linear-Regression. The study found that respondents were mostly female between 26-35years old. Their material status were single, educational status were bachelor degree. They were housewives/ househusbands. Average salary were 20,001-30,000 per month. The study and hypothesis were tested according to different factors which were gender, age, material status, educational status, careers and found that the factors did not affect consumer behavior who used delivery ordering application in Bangkok. There was no statistical significance at 0.05. Demographic concerning various salary which affected consumer behavior who used delivery ordering application in Bangkok had statistical significance at 0.05.
  • รูปภาพขนาดย่อ
    รายการ
    Factors Influencing the Satisfaction on Buying Brand Name Bag of Private University Students according to Marketing Mix Concept.
    (วิทยาลัยบัณฑิตศึกษาด้านการจัดการ มหาวิทยาลัยศรีปทุม, 2563-08-23) Chanida Tapsa; Supin Chaisiripaibool
    This research aims to study the factor influencing on buying brand name bag of private university students according to the marketing mix concept and study student’s satisfaction. This research use questionnaire as a tool to collect the data from the group sample total of 379 people from private universities, which process the study by computer program. The statistics that used for analysis are frequency, percentage, mean, standard deviation, and test hypothesis by t-test (One-Way Anova). The research results found that the population factor consists of gender, ages, level of education, and average income per month that impact to the satisfaction on buying Brand name bags. In term of services found that customer care, satisfaction, and quality of the product are related to the behavior on buying Brand name bags, lifestyle, location to buy Brand name bags, payment method, the amount of buying, and value of buying Brand name bags. The factor of Marketing Mix (4Ps) related significantly to the satisfaction of buying Brand name bags in term of product, price, place, and promotion. According to the research study found the student’s satisfaction in private universities have popular to buy Gucci bags mostly. Hence, if Thai entrepreneurs are taking the bag brand from the popularity of buying from students in the private sector to stimulate consumers by provide distribution channels according to teenagers group and working group who are popular to buy Brand name bags.