BUS-04. บทความที่ประชุมวิชาการ (ระดับนานาชาติ)

URI ถาวรสำหรับคอลเล็กชันนี้

https://dspace.spu.ac.th/handle/123456789/2637

เรียกดู

กำลังเรียกดู BUS-04. บทความที่ประชุมวิชาการ (ระดับนานาชาติ) โดย ผู้เขียน "Kingkeaw Pornapiraksakul"

ตอนนี้กำลังแสดง1 - 4 ของ 4
  • รูปภาพขนาดย่อ
    รายการ
    Customer Satisfaction toward the Marketing Mix of Big C Supercenter at Suwannaphum Branch in Roi Et Province
    (2565-01-15) Itsarin Tisantia; Kingkeaw Pornapiraksakul; Natsapan Paopun
    This research aims to study demographic factors and measure levels of customer satisfaction toward the marketing mix of Big C Supercenter at Suwannaphum Branch in Roi Et Province. The research hypothesis is that customers of different genders, ages, statuses, education levels, occupations, and average monthly incomes have different levels of satisfaction toward the marketing mix. The researcher carried out a customer satisfaction survey, applied purposive sampling, and collected data from questionnaires that were filled in by 400 customers. The data were analyzed using T-Test and F Test (One-Way ANOVA). The analysis of demographic data showed that most of the respondents were female students who were single and under the age of 20. The majority of the respondents whose education levels were lower than a bachelor’s degree had an average monthly income of no more than 10,000 baht. The analysis of customer satisfaction toward the marketing mix (7Ps) revealed that the overall satisfaction stood at 4.36 ( X ). “Product” gained the highest satisfaction, followed by “People,” “Price,” “Place,” “Promotion,” “Physical Evidence,” and “Process” respectively. As for the results of the hypothesis test, customers of different genders had the same level of satisfaction; however, customers of different ages, statuses, education levels, occupations, and income levels had different levels of satisfaction at a significance level of 0.05.
  • รูปภาพขนาดย่อ
    รายการ
    Quality of Service That Affects the Satisfaction of Our Customers Bank for Agriculture and Agricultural Cooperatives Sahaskhan Branch, Kalasin Province
    (2565-01-15) Orapan Kerdtaweekit; Kingkeaw Pornapiraksakul; Natsapan Paopun
    This study aims to: (1) To study the personal factors of customers who use the loan service of the Bank for Agriculture and Agricultural Cooperatives, Sahaskhan Branch, Kalasin Province (2) to study the level of opinion of the quality of customers who use the loan service of the Bank for Agriculture and Agricultural Cooperatives. Sahaskhan Branch, Kalasin Province (3) to study the level of customer satisfaction at the Bank for Agriculture and Agricultural Cooperatives. Sahaskhan Branch, Kalasin Province (4) to study personal factor relationships affecting Quality and satisfaction of customers using bank loans for agriculture and agricultural cooperatives Sahaskhan Branch, Kalasin Province 400 persons The tools used in the study were rating scale measurement meters. With a sentiment value of 0.965, the statistics used to analyze the data are percentage, average, standard deviation. It found that 400 respondents were The majority of respondents were male, with 282 males, representing 71.39 percent, while females were 113, representing 28.61 percent. Between 41 and 50 years old, 168 people represented 42.53% of them with a high school/diploma level. 287% of the 72.66% had farmers' careers, 60.25% of them had monthly income of 10,001 – 15,000 baht, 187% of them 47.34%. Only the quality population resulted in a statistically significant level of 0.052, statistically significant at 0.05 customer satisfaction at the bank's credit service for agriculture and agricultural cooperatives. 0.816 (R = 0.816) at statistical significance level 0.05.
  • รูปภาพขนาดย่อ
    รายการ
    Satisfaction Factors of Fitness Center Users in Bangkok and Metropolitan Areas.
    (Graduate College of Management, Sripatum University, 2563-08) Sirithep Pussadu; Natsapun Paopun; Kingkeaw Pornapiraksakul
    In this independent study, the objective is to study technological factors that affect the decision to buy sports shoes online via consumers in Bangkok. In each area, such as availability and accessibility of the internet, download duration, display of images and colors, ease of use, accessibility/ convenience and privacy and data security. By which the sample is the population in Bangkok Who used to buy sports shoes online. The research instruments were questionnaires and statistics used in the research, including mean, percentage, frequency, standard deviation, T-test (Independent-Samples T-test), F-test (One-Way ANOVA) and Regression analysis (Linear­Regression) From the study found that Most of the respondents are female. Between the ages of 26 -35 years old, have an education level Bachelor degree, career, student I student And have a monthly income of 10,001 - 20,000 baht per month and when studying and testing various hypotheses such as gender, age, education level Different occupations Does not affect the decision to buy sports shoes online via consumers In Bangkok With statistical significance at the level of 0.05 and demographic factors the monthly income is different. Affecting the decision to buy sports shoes online via consumers in Bangkok with statistical significance at the level of 0.05 and technological factors affecting the decision to buy sports shoes online via consumers in Bangkok. From the study found that Technological factors include availability and access to the internet, download times, displaying images and colors, ease of use, accessibility / convenience And privacy and data security Affects the decision to buy sports shoes online via consumers in Bangkok differently.
  • รูปภาพขนาดย่อ
    รายการ
    Technological Factor That Affect the Decision to Buy Sports Shoes Online of Consumers in Bangkok.
    (Graduate College of Management, Sripatum University, 2563-08) Yossapol Wattana; Natsapun Paopun; Kingkeaw Pornapiraksakul
    In this independent study, the objective is to study technological factors that affect the decision to buy sports shoes online of consumers in Bangkok. In each area, such as availability and accessibility of the internet, download duration, display of images and colors, ease of use, accessibility/ convenience and privacy and data security. By which the sample is the population in Bangkok Who used to buy sports shoes online. The research instruments were questionnaires and statistics used in the research, including mean, percentage, frequency, standard deviation, T-test (Independent-Samples T-test), F-test (One-Way ANOVA) and Regression analysis (Linear­Regression) from the study found that Most of the respondents are female. Between the ages of 26 -35 years old, have an education level Bachelor degree, career, student/ student And have a monthly income of 10,001 - 20,000 baht per month and when studying and testing various hypotheses such as gender, age, education level Different occupations Does not affect the decision to buy sports shoes online via consumers In Bangkok With statistical significance at the level of 0.05 and demographic factors the monthly income is different. Affecting the decision to buy sports shoes online via consumers in Bangkok with statistical significance at the level of 0.05 and technological factors affecting the decision to buy sports shoes online via consumers in Bangkok. From the study found that Technological factors include availability and access to the internet, download times, displaying images and colors, ease of use, accessibility/ convenience And privacy and data security Affects the decision to buy sports shoes online via consumers in Bangkok differently.