BUS-04. บทความที่ประชุมวิชาการ (ระดับนานาชาติ)

URI ถาวรสำหรับคอลเล็กชันนี้

https://dspace.spu.ac.th/handle/123456789/2637

เรียกดู

กำลังเรียกดู BUS-04. บทความที่ประชุมวิชาการ (ระดับนานาชาติ) โดย ผู้เขียน "Natsapan Paopun"

ตอนนี้กำลังแสดง1 - 3 ของ 3
  • รูปภาพขนาดย่อ
    รายการ
    Customer Satisfaction toward the Marketing Mix of Big C Supercenter at Suwannaphum Branch in Roi Et Province
    (2565-01-15) Itsarin Tisantia; Kingkeaw Pornapiraksakul; Natsapan Paopun
    This research aims to study demographic factors and measure levels of customer satisfaction toward the marketing mix of Big C Supercenter at Suwannaphum Branch in Roi Et Province. The research hypothesis is that customers of different genders, ages, statuses, education levels, occupations, and average monthly incomes have different levels of satisfaction toward the marketing mix. The researcher carried out a customer satisfaction survey, applied purposive sampling, and collected data from questionnaires that were filled in by 400 customers. The data were analyzed using T-Test and F Test (One-Way ANOVA). The analysis of demographic data showed that most of the respondents were female students who were single and under the age of 20. The majority of the respondents whose education levels were lower than a bachelor’s degree had an average monthly income of no more than 10,000 baht. The analysis of customer satisfaction toward the marketing mix (7Ps) revealed that the overall satisfaction stood at 4.36 ( X ). “Product” gained the highest satisfaction, followed by “People,” “Price,” “Place,” “Promotion,” “Physical Evidence,” and “Process” respectively. As for the results of the hypothesis test, customers of different genders had the same level of satisfaction; however, customers of different ages, statuses, education levels, occupations, and income levels had different levels of satisfaction at a significance level of 0.05.
  • รูปภาพขนาดย่อ
    รายการ
    Quality of Service That Affects the Satisfaction of Our Customers Bank for Agriculture and Agricultural Cooperatives Sahaskhan Branch, Kalasin Province
    (2565-01-15) Orapan Kerdtaweekit; Kingkeaw Pornapiraksakul; Natsapan Paopun
    This study aims to: (1) To study the personal factors of customers who use the loan service of the Bank for Agriculture and Agricultural Cooperatives, Sahaskhan Branch, Kalasin Province (2) to study the level of opinion of the quality of customers who use the loan service of the Bank for Agriculture and Agricultural Cooperatives. Sahaskhan Branch, Kalasin Province (3) to study the level of customer satisfaction at the Bank for Agriculture and Agricultural Cooperatives. Sahaskhan Branch, Kalasin Province (4) to study personal factor relationships affecting Quality and satisfaction of customers using bank loans for agriculture and agricultural cooperatives Sahaskhan Branch, Kalasin Province 400 persons The tools used in the study were rating scale measurement meters. With a sentiment value of 0.965, the statistics used to analyze the data are percentage, average, standard deviation. It found that 400 respondents were The majority of respondents were male, with 282 males, representing 71.39 percent, while females were 113, representing 28.61 percent. Between 41 and 50 years old, 168 people represented 42.53% of them with a high school/diploma level. 287% of the 72.66% had farmers' careers, 60.25% of them had monthly income of 10,001 – 15,000 baht, 187% of them 47.34%. Only the quality population resulted in a statistically significant level of 0.052, statistically significant at 0.05 customer satisfaction at the bank's credit service for agriculture and agricultural cooperatives. 0.816 (R = 0.816) at statistical significance level 0.05.
  • รูปภาพขนาดย่อ
    รายการ
    Relationship Between Quality of Work Life and Organizational Commitment of Personnel Regional Prosecutor’s Office in Khon Kaen Province
    (Sripatum University Press, 2565-01-15) Kunchaya Choltjittraporn; Natsapan Paopun; Prasert Sitthijirapat
    The objectives of this study is to (1) study personal factors affecting engagement to the organization of personnel of the Public Prosecutor's Office Region 4 in Khon Kaen Province (2) study the opinion level of quality of work life affecting the organizational commitment of personnel of the Public Prosecutor's Office Region 4 in Khon Kaen Province (3) find the relationship between quality of work life and organizational commitment of personnel of the Public Prosecutor's Office Region 4 in Khon Kaen Province. The population used in this research were 136 personnel of the Public Prosecutor's Office Region 4 in Khon Kaen Province. The instrumental used in this research was an experimental questionnaire (try out) used with a non-target population but with an characteristics, a total 30 people were analyzed for confidence. The questionnaire by finding the alpha coefficient of Cronbrach's Alpha.