CMU-04. บทความที่ประชุมวิชาการ (ระดับนานาชาติ)
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กำลังเรียกดู CMU-04. บทความที่ประชุมวิชาการ (ระดับนานาชาติ) โดย ผู้เขียน "กาญจนา มีศิลปวิกกัย"
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รายการ ปัจจัยการนำเสนอของพรรคการเมืองและการรับรู้ของ ประชาชนผ่านสื่อออนไลน์ที่มีผลต่อการตัดสินใจเลือกพรรคการเมืองปี 2562 ในเขตกรุงเทพมหานคร (FACTORS OF POLITICAL PARTY PRESENTATIONS AND PUBLIC PERCEPTION VIA ONLINE MEDIA AFFECTING THE DECISION TO ELECT POLITICAL PARTY 2019, IN BANGKOK)(2562-12-08) กาญจนา มีศิลปวิกกัยPresenting "Factors of political party and public perceptions via online media affecting the decision to elect political parties in the year 2019 in Bangkok" research, the objectives were 1) to study the presentation factors of political party via online media that affect the decision to elect 2) factors on public perception of political party information via online media that influence the decision to elect the political party and 3) the decision on electing the political party on 24th March 2019. This study is a quantitative research. The sample were drawn from the population who have the rights to vote on March 24, 2019, aged 18 years and over, through 400 online media to collect data by using online questionnaires. Statistics for analysis were frequency, percentage, mean, standard deviation by using T-test, F-test, LSD test and Pearson's Correlation Coefficient test. Data was processed using computer program. The results showed that most of the samples were female, aged between 30-39 years old, single status, whose religion belief is Buddhism with bachelor's degree. The Occupation is general employee with a monthly income of 10,001-30,000 baht. Data exposure behavior is during the time 20.01-24.00 hrs. via smartphone. Most receive information via Facebook with an average of 4.29 at the highest level. The Information received are from public figures including celebrities, artists, singers, and bloggers in the online world, accounting for 38.38% of the reasons for choosing to use online media. Moreover, the ability to inquire and respond quickly accounted for 23.88 percent, most of them are online to follow up with new information which accounted for 31.66 percent, to following up with policy information representing 39.74 percent. As for the presentation of political parties most people received information via Facebook with an average of 3.95 at a high level. The public perceived and interested in the information in the form of video clip presentation with an average of 4.34 at the highest level. The policy presented by the parties has the effect on the decision to elect the political party, with an average of 4.59 at the highest level.รายการ ปััจจัยและการประชาสัมพันธ์เพื่อการตัดสินใจเลือกศึกษาต่อในระดับอดมศึกษา กรณีศึกษามหาวิทยาลัยราชภัฏจันทรเกษม FACTORS AND PUBLIC RELATIONS FOR DECISION MAKING IN BACCALAUREATE LEVEL: CASE STUDY CHANDRAKASEM RAJABHAT(2561-12) กาญจนา มีศิลปวิกกัยABSTRACT This present study entitled Factors and Public Relations for Decision Making in Baccalaureate Level: Case Study Chandrakasem Rajabhat University was conducted to examine the following aspects: 1) individual and social factors which influenced decision making of students who selected to study at Chandrakasem Rajabhat Universtiy; 2) factors regarding Chandrakasem Rajabhat University which affected decision making of students who selected to study at this university; 3) factors regarding public relations which affected decision making of students who selected to study at this university. The sample consisted of 400 first year students. The instruments used in this study were questionnaires. The following Descriptive Statistical Analyses were employed to analyse the data: Frequency, Percentage, Mean, Standard Deviation, Correlation, and Chi-Square Test. The findings reveal that individual and social factors were the most influencing factors leading them to select to study at this university. In addition it could be observed that knowledge and expertise of lecturers was at the highest rank (x=4.05). Further the most influencing factor concerning university appeared to be based on curriculum that matched with their needs (x =3.93). Regarding public relations factors, it was found that the Corporate image at the highest rank (x =3.60).By mean of listen and receive information by facebook In addition to major findings, it could also be observed that following particular individual and social factors could influence their decision making family and individual economic status concerning Chandrakasem Rajabhat University with Statistic Significance value of .05.