กำลังเรียกดู โดย ผู้เขียน "Anupong Avirutha"
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รายการ The adoption of Mobile Commerce (M-Commerce) in Small and Medium Businesses in Thailand(2552) Anupong AviruthaThe purpose of this study was to identify the factors affecting the decision on the adoption of mobile commerce (m-commerce) by small and medium businesses in Bangkok, Thailand. A better understanding of the factors influencing m-commerce usage will enable SME businesses to invest and adopt m-commerce use for business functions. Additionally, this will work effectively if the lawmakers or government can be convinced that customers will benefit from the m-commerce. The logistic was applied in this study to determine a relationship among the dependent variable, m-commerce adoption and the ten independent variables of technology literacy, level of education, age, user resistant to technology, the availability of wireless and mobile technology, perceived relative advantage of the technology, perceived compatibility of the technology, perceived complexity of the technology, perceived trialability of the technology, and perceived observability of the technology. The findings revealed that perceived observability of the technology, trialability of the technology, perceived compatibility of the technology, perceived complexity of the technology, and user resistance to the technology significantly affected the decision on the adoption of m-commerce.รายการ Consuming Behavior of Elderly toward Online Shopping in Thailand(Sripatum University, 2564-10) Anupong AviruthaThis study attempts to study the purchasing behavior online shopping of elderly in Thailand. Elderly confronts several positive and negative aspects in their online shopping. The results of this study revealed that elderly consider the online shopping and their experience to be a positive factor. The respondents in this study must be residents of Bangkok, Thailand at the age between over 60 years old. The numbers of respondents are 250 respondents. The participants in this study are voluntary and anonymity. This study employed convenience sampling to collect data. The survey is expected to be responded by the one who has the experience with the online shopping. The numbers of respondents are 250 respondents. The most average spending for online shopping each time is 500 baths, the payment is made by credit card or debit card. The elderly shoppers have online shopping frequency more than once in a month. They mostly purchase product or service through online once a month for household supply and groceries. Most of elderly consumers have considered when online shopping of how and where they purchase that is comparing price, and low price is the motivation for their purchasing. There are a few problems that elderly customers still have to face while shopping online, and the most problem was reported is that searching a product / service is ranked as the most problemรายการ Density of coral recruits on dome-shaped coral nurseries in Mu Ko Chumphon National Park, the western Gulf of Thailand(Ramkhamhaeng University, 2565-05) Wanlaya Klinthong; Charernmee Chamchoy; Makamas Sutthacheep; Arirush Wongnutpranont; Nachaphon Sangmaee; Sitiporn Pengsakun; Phanuwat Damphupha; Supawadee Hamanee; Anupong Avirutha; Supasit Kongdee; hamasak YeeminNatural recruitment is an important recovery process in coral reef. Coral reef areas were decreased cause by climate change around the world. Therefore, several shaped of the artificial reef were designed to enhance the available substrate for coral recruitment. Knowledge of coral recruitment is required for understanding and managing coral reef ecosystems. This study quantified the abundance and taxonomic composition of juvenile corals on natural reefs and their relationships with dome-shaped coral nurseries in Mu Ko Chumphon National Park, the Western Gulf of Thailand, after deployed for one year. Dome-shaped coral nurseries were set up at Ko Rang Kachiu and Ko Ngam Yai. The results showed that the total density of coral recruits at Ko Gnam Yai was higher than that at Ko Rang Kachiu after six months (36.50±11.26 and 8.50±2.51 recruits/m2 ) and one year (69.79±10.26 and 39.77±4.51recruits/m2 ). The coral recruits of Pocillopora and Porites were commonly observed in shallow reef flats and reef slopes at Ko Rang Kachiu and Ko Ngam Yai. After one year, sizefrequency distribution of coral recruits ranged from 0.3-3.0 centimeters. The average sizes of coral recruits at Ko Rang Kachiu and Ko Ngam Yai were 1.79±0.30 and 0.84±0.23 centimeters, respectively. A better understanding of coral recruitment pattern is necessary for planning and managing of coral reef recovery in a global warming crisis.รายการ Factors Affecting the Intention of Digital Transformation of Thai Agricultural Entrepreneurs(Sripatum University, 2565-10) Ravipa Akrajindanon; Anupong Avirutha; Prasert Sitthijirapat; Supawadee Hamanee; Monton Tongpanung; Supreeya SangthongThe objective of the study is to examine the factors, including perceived of technology and digital readiness significantly affect to digital transformation in the Thai agricultural entrepreneurs. A total of 300 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of digital technology (β = 0.643, t = 15.541, P = 0.009), perceived of attributes of innovation (β = 0.173, t = 3.793, P = 0.000), digital readiness (β = 0.109, t = 2.631, P = 0.000), are achieved significance at the 0.05 level.รายการ High resilience of coral communities at Hin Ang Wang, Surat Thani Province and a proposed management strategy(Ramkhamhaeng University, 2565-05) Sittiporn Pengsakun; Supawadee Hamanee; Oranit Saengthongsuk; Anupong Avirutha; Panida Rakklin; Wanlaya Klinthong; Thamasak Yeemin; Makamas SutthacheepThe 1998 and 2010 mass coral bleaching events caused coral degradation to be severe and extensive in the Gulf of Thailand, particularly the Western Gulf of Thailand. This study assessed the resilience potential of coral communities at Hin Ang Wang, the Western Gulf of Thailand, by conducting field surveys on benthic components, community structure of scleractinian corals, diversity and density of juvenile corals, composition and abundance of macrobenthic invertebrates and reef fish. The live coral cover was 44.2%, while dead coral cover was 3.7%, indicating that the coral community is very good condition. The dominant coral species were Porites lutea, Pavona decussata and Montipora aequituberculata. The total density of juvenile corals was 1.6 juveniles/m2. The total density of 27 reef fish species was 937. 8±433.6 individuals/100 m2. The most dominant reef fishes were Neopomacentrus anabatoides, Chromis cineracens and Parioglossus philippinnus. There were several target species of macrobenthic invertebrates and reef fish for aquaculture and fishing. Some are attractive to tourists and can be target species for marine ecotourism. Our results show that the coral communities at Hin Ang Wang had high resilience to coral bleaching events and human impacts. It should be established as a marine protected area under the Department of Marine and Coastal Resources. The management plan should be also developed and implemented. The resilience-based management is proposed to support natural processes and maintain coral reef resilience (Yeemin et al. 2012; Sutthacheep et al. 2012). Knowledge concerning the synergistic effects of coral bleaching and anthropogenic impacts on the ecological functions and processes of coral reefs, especially coral recruitment, is very important for establishing a management strategy for enhancing the resilience of coral reefs (Manikandan et al. 2017). High coral recruitment and survivorship of juvenile corals are essential factors in maintaining coral populations after mass mortality from bleaching events (Hughes et al. 2002; Doropoulos et al. 2015; Yucharoen et al. 2015). Therefore, coral recruitment is usually applied as a bioindicator of coral reef recovery and resilience after severe coral bleaching events. Several environmental factors influence coral recruitment, particularly sedimentation, water pollution and overfishing (Yeemin et al. 2013b). The capacity of coral reefs to resist or recover from degradation and to maintain their ecosystem services are defined as coral reef resilience (Mumby et al. 2007). Resilience-based management of coral reefs assesses spatial variation in resilience potential and implementing proper management plans. Several resilience indicators have been developed and used for assessing the ecological resilience of coral reefs, including the assessment of the resilience potential of inshore and offshore coral communities in the Western Gulf of Thailand (Sutthacheep et al. 2019). This study quantitatively assessed the coral reef resilience potential at Hin Ang Wang, Surat Province, the Western Gulf of Thailand, based on scientific surveys in early 2022รายการ Marketing Mix and International Tourists’ Consumer Behavior Towards Thai Street Food in Thailand After Post-COVID 19 Era(International Journal of Management, Business, and Economics, 2566-09) Anupong Avirutha; Ravipa AkrajindanonThis study attempts to explore the factors that influence their preferences, decision-making, and overall satisfaction in order to gain insights into the role street food plays in shaping their cultural experience during their visit to Thailand. The respondents in this study were international tourists in Bangkok. The numbers of respondents are 200 respondents. The participants in this study are voluntary and anonymity. Descriptive, frequency, percentage distributions, Xs are used to describe and report the information collected affecting to individual variables and demographic information. The regression equation provided represents a statistical model that examines the relationship between the independent variables (product, price, place, and promotion) and the dependent variable (street food experience). It reveals that all four independent variables have positive coefficients, suggesting that improvements in product quality, reasonable pricing, attractive place (location), and effective promotions can enhance the overall street food experience.รายการ Service Marketing Mix Affecting Customer Decision Making of Domestic Private Express Courier Service(Sripatum University, 2564-10) Ravipa Akrajindanon; Anupong AviruthaThis study attempts to study the relationship between service marketing mix and customer decision making of domestic express courier service. This study employed convenience sampling to collect data. A total of 400 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of service (β = 0.356, t = 6.341, P = 0.000), and place (β = 0.363, t = 4.872, P = 0.000), people (β = 0.168, t = 3.187, P = 0.002), and process (β = 0.151, t = 3.317, P = 0.001) are achieved significance.รายการ The Digital Literacy of the Small and Medium Business Workforces in Thailand(Sripatum University, 2563-12) Anupong Avirutha; Ravipa AkrajindanonThe problems and challenges faced on the road to becoming digital and analyses a new approach for business industries to initialize their digital transformation. Business owners or executives must consider about their business transforming to the digital era, crafting strategy for the purpose of achieving sustainable innovation in the face of the reshaping of the industry and the market and how companies can overcome these obstacles and become digital. Digital literacies and skills are another significant consideration focused on developing the human capital force. The findings reveal that the predictor variables of photovisual (β = 0.174, t = 2.357, P = 0.000), reproduction (β = 0. 211, t = 2.579, P = 0.000), branching (β = 0.243, t = 4.857, P = 0.000), information (β = 0.155, t = 4.582, P = 0.000), and socioemotional (β = 0.257, t = 2.248, P = 0.000) are achieved significance at the 0.05 level.รายการ The Digital Literacy of the Small and Medium Business Workforces in Thailand(Sripatum University, 2563-12) Ravipa Akrajindanon; Anupong AviruthaThe problems and challenges faced on the road to becoming digital and analyses a new approach for business industries to initialize their digital transformation. Business owners or executives must consider about their business transforming to the digital era, crafting strategy for the purpose of achieving sustainable innovation in the face of the reshaping of the industry and the market and how companies can overcome these obstacles and become digital. Digital literacies and skills are another significant consideration focused on developing the human capital force. The findings reveal that the predictor variables of photovisual (β = 0.174, t = 2.357, P = 0.000), reproduction (β = 0. 211, t = 2.579, P = 0.000), branching (β = 0.243, t = 4.857, P = 0.000), information (β = 0.155, t = 4.582, P = 0.000), and socioemotional (β = 0.257, t = 2.248, P = 0.000) are achieved significance at the 0.05 level.รายการ The Perception and Attitude of Consumers toward the Intention to Use Digital Payment System in Cashless Society Era in Thailand(Rajabhat Maha Sarakham University, 2563-07) Anupong Avirutha; Ravipa Akrajindanon; Supawadee Hamanee; Rachata Rungtrakulchai; Woradech Na Krom; Mada ChayatattoThe purpose of this research is to study the perception and attitude of customer toward digital payment system in the cashless society era. The data set of 400 samples are collected. The findings show that Thai consumers are perceived of digital payment system the at the high level. Furthermore, the Thai consumers understand about the digital payment system at high level of the understanding. Additionally, they also perceived of the digital payment system policy at the high level. The results show a significant relationship among perceive and attitude toward digital payment system and intention to use digital payment system.