Service Marketing Mix Affecting Customer Decision Making of Domestic Private Express Courier Service
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วันที่
2564-10
ผู้เขียน
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วารสาร ISSN
ชื่อหนังสือ
สำนักพิมพ์
Sripatum University
เชิงนามธรรม
This study attempts to study the relationship between service marketing mix and customer decision making of domestic express courier service. This study employed convenience sampling to collect data. A total of 400 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of service (β = 0.356, t = 6.341, P = 0.000), and place (β = 0.363, t = 4.872, P = 0.000), people (β = 0.168, t = 3.187, P = 0.002), and process (β = 0.151, t = 3.317, P = 0.001) are achieved significance.
คำอธิบาย
คำหลัก
Service Marketing Mix, Domestic Private Express Courier Service, Customer Decision Making
การอ้างอิง
Ravipa Akrajindanon, Anupong Avirutha. (2021). Service Marketing Mix Affecting Customer Decision Making of Domestic Private Express Courier Service. The 16th National and International Sripatum University Conference (SPUCON2021), 150-159.