กำลังเรียกดู โดย ผู้เขียน "Kingkeaw Pornapiraksakul"
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รายการ Aviation Accidents Caused by Human Error(2565-08-07) Ratthapong Ma-soom; Vichit U-on; Kingkeaw PornapiraksakulThis independent research the objectives were 1) to study the factors of human error, 2) to study air transport accidents, and 3) to study the relationship between human error affecting air transportation accidents of airline employees. The sample group used in this research was airline employees. By using questionnaires as a tool to collect data The statistics used in the descriptive analysis were frequency, percentage, mean and standard deviation. Test the hypothesis to compare the results of the research. It was found that human error affecting air transportation accidents of airline employees. Overall, it was at a low level. Operational efficiency of airline personnel the overall picture is at a high level. Individual factors with different gender, age, occupation, status, age of employment and income It is effective in performing different tasks. And in each aspect of behavior while working and the aspect of violating the rules while working is different from person to personรายการ Customer Satisfaction toward the Marketing Mix of Big C Supercenter at Suwannaphum Branch in Roi Et Province(2565-01-15) Itsarin Tisantia; Kingkeaw Pornapiraksakul; Natsapan PaopunThis research aims to study demographic factors and measure levels of customer satisfaction toward the marketing mix of Big C Supercenter at Suwannaphum Branch in Roi Et Province. The research hypothesis is that customers of different genders, ages, statuses, education levels, occupations, and average monthly incomes have different levels of satisfaction toward the marketing mix. The researcher carried out a customer satisfaction survey, applied purposive sampling, and collected data from questionnaires that were filled in by 400 customers. The data were analyzed using T-Test and F Test (One-Way ANOVA). The analysis of demographic data showed that most of the respondents were female students who were single and under the age of 20. The majority of the respondents whose education levels were lower than a bachelor’s degree had an average monthly income of no more than 10,000 baht. The analysis of customer satisfaction toward the marketing mix (7Ps) revealed that the overall satisfaction stood at 4.36 ( X ). “Product” gained the highest satisfaction, followed by “People,” “Price,” “Place,” “Promotion,” “Physical Evidence,” and “Process” respectively. As for the results of the hypothesis test, customers of different genders had the same level of satisfaction; however, customers of different ages, statuses, education levels, occupations, and income levels had different levels of satisfaction at a significance level of 0.05.รายการ Quality of Service That Affects the Satisfaction of Our Customers Bank for Agriculture and Agricultural Cooperatives Sahaskhan Branch, Kalasin Province(2565-01-15) Orapan Kerdtaweekit; Kingkeaw Pornapiraksakul; Natsapan PaopunThis study aims to: (1) To study the personal factors of customers who use the loan service of the Bank for Agriculture and Agricultural Cooperatives, Sahaskhan Branch, Kalasin Province (2) to study the level of opinion of the quality of customers who use the loan service of the Bank for Agriculture and Agricultural Cooperatives. Sahaskhan Branch, Kalasin Province (3) to study the level of customer satisfaction at the Bank for Agriculture and Agricultural Cooperatives. Sahaskhan Branch, Kalasin Province (4) to study personal factor relationships affecting Quality and satisfaction of customers using bank loans for agriculture and agricultural cooperatives Sahaskhan Branch, Kalasin Province 400 persons The tools used in the study were rating scale measurement meters. With a sentiment value of 0.965, the statistics used to analyze the data are percentage, average, standard deviation. It found that 400 respondents were The majority of respondents were male, with 282 males, representing 71.39 percent, while females were 113, representing 28.61 percent. Between 41 and 50 years old, 168 people represented 42.53% of them with a high school/diploma level. 287% of the 72.66% had farmers' careers, 60.25% of them had monthly income of 10,001 – 15,000 baht, 187% of them 47.34%. Only the quality population resulted in a statistically significant level of 0.052, statistically significant at 0.05 customer satisfaction at the bank's credit service for agriculture and agricultural cooperatives. 0.816 (R = 0.816) at statistical significance level 0.05.รายการ Satisfaction Factors of Fitness Center Users in Bangkok and Metropolitan Areas.(Graduate College of Management, Sripatum University, 2563-08) Sirithep Pussadu; Natsapun Paopun; Kingkeaw PornapiraksakulIn this independent study, the objective is to study technological factors that affect the decision to buy sports shoes online via consumers in Bangkok. In each area, such as availability and accessibility of the internet, download duration, display of images and colors, ease of use, accessibility/ convenience and privacy and data security. By which the sample is the population in Bangkok Who used to buy sports shoes online. The research instruments were questionnaires and statistics used in the research, including mean, percentage, frequency, standard deviation, T-test (Independent-Samples T-test), F-test (One-Way ANOVA) and Regression analysis (LinearRegression) From the study found that Most of the respondents are female. Between the ages of 26 -35 years old, have an education level Bachelor degree, career, student I student And have a monthly income of 10,001 - 20,000 baht per month and when studying and testing various hypotheses such as gender, age, education level Different occupations Does not affect the decision to buy sports shoes online via consumers In Bangkok With statistical significance at the level of 0.05 and demographic factors the monthly income is different. Affecting the decision to buy sports shoes online via consumers in Bangkok with statistical significance at the level of 0.05 and technological factors affecting the decision to buy sports shoes online via consumers in Bangkok. From the study found that Technological factors include availability and access to the internet, download times, displaying images and colors, ease of use, accessibility / convenience And privacy and data security Affects the decision to buy sports shoes online via consumers in Bangkok differently.รายการ Technological Factor That Affect the Decision to Buy Sports Shoes Online of Consumers in Bangkok.(Graduate College of Management, Sripatum University, 2563-08) Yossapol Wattana; Natsapun Paopun; Kingkeaw PornapiraksakulIn this independent study, the objective is to study technological factors that affect the decision to buy sports shoes online of consumers in Bangkok. In each area, such as availability and accessibility of the internet, download duration, display of images and colors, ease of use, accessibility/ convenience and privacy and data security. By which the sample is the population in Bangkok Who used to buy sports shoes online. The research instruments were questionnaires and statistics used in the research, including mean, percentage, frequency, standard deviation, T-test (Independent-Samples T-test), F-test (One-Way ANOVA) and Regression analysis (LinearRegression) from the study found that Most of the respondents are female. Between the ages of 26 -35 years old, have an education level Bachelor degree, career, student/ student And have a monthly income of 10,001 - 20,000 baht per month and when studying and testing various hypotheses such as gender, age, education level Different occupations Does not affect the decision to buy sports shoes online via consumers In Bangkok With statistical significance at the level of 0.05 and demographic factors the monthly income is different. Affecting the decision to buy sports shoes online via consumers in Bangkok with statistical significance at the level of 0.05 and technological factors affecting the decision to buy sports shoes online via consumers in Bangkok. From the study found that Technological factors include availability and access to the internet, download times, displaying images and colors, ease of use, accessibility/ convenience And privacy and data security Affects the decision to buy sports shoes online via consumers in Bangkok differently.รายการ การพัฒนาทักษะการทำงานเป็นทีมของนักศึกษารายวิชา MKT453 การจัดการช่องทางการตลาด โดยใช้กิจกรรมเชิงรุกแบบมีส่วนร่วม(Sripatum University, 2565) กิ่งแก้ว พรอภิรักษสกุล; Kingkeaw PornapiraksakulThis research this experimental research (Pre-Experimental Research) aims to (1) Study the active participatory learning process. And teamwork skills of MKT4 5 3 channel marketing management students with an active participatory learning process Sripatum University. (2) Study the measurement and evaluation of teamwork process skills of students. (3) Compare teamwork skills of students with a proactive, participatory learning process before and after class. and (4) Study the relationship and the influence of active participative learning process on teamwork skills of students. The samples used in this research were all students from the Faculty of Business Administration enrolled in the MKT453 Marketing Channel Management. The overall research results found that the process of proactive teaching and learning with participation of MKT4 5 3 marketing channel management students. at a high level as for the overview of student teamwork skills also at a high level Sripatum University Semester 2, academic year 2022, total of 93 students. Before teaching and learning to develop students' teamwork skills by using proactive and participatory activities, it was found that overall average scores were moderate. The back part of teaching and learning to develop students' teamwork skills. By using proactive and participatory activities. The average scores of the assessment of teamwork process skills in all 5 areas before and after teaching and learning to develop Teamwork skills of students by using proactive and participatory activities The difference was statistically significant at the .05 level. And the active participatory learning processhad a relationship in the same direction (positive way) at a high level. With teamwork skills of students and the research results also found that Proactive, participative teaching management process Influencing students' teamwork skills at a high levelรายการ รูปแบบการจัดการเรียนการสอนเชิงรุก (Active Learning) ที่มีผลต่อผลสัมฤทธิ์ทางการเรียนของนักศึกษา ในรายวิชา MKT392 การจัดการโฆษณาและสื่อโฆษณาทางดิจิทัล มหาวิทยาลัยศรีปทุม(Sripatum University, 2564) กิ่งแก้ว พรอภิรักษสกุล; Kingkeaw PornapiraksakulResearch subject “Active learning management model that affects student achievement in MKT392 Advertising management and digital advertising media Sripatum University” Aims to (1) Study the model of active learning management that affects the learning achievement of students in MKT392 Advertising management and digital advertising media Sripatum University. (2) To study the relationship of the model of active learning management that affects the learning achievement of students in MKT392 Advertising management and digital advertising media Sripatum University and (3) To study the influence of an active learning model on the student achievement in MKT392 advertising management and digital advertising media. Sripatum University. The population used in this research study was students of Sripatum University who registered in the course MKT392 Advertising management and digital advertising the second semester of the academic year 2021, 150 students. This research used the questionnaire as the collecting data tool. Statistic to be used in this research were: frequency, percentage, mean, standard deviation, t-test, and multiple regression analysis. The results showed as followed; 1) the model of active learning management in MKT392 Advertising management and digital advertising media Sripatum University was at a high level; 2) the model of active learning management was positive related to learning achievement at moderate level; and 3) the model of active learning management affecting the student achievement in MKT392 Advertising management and digital advertising media Sripatum University was at moderate level.