กำลังเรียกดู โดย ผู้เขียน "Supin Chaisiripaibool"
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รายการ A Case Study of the Impact of Covid-19 to Parents.(วิทยาลัยบัณฑิตศึกษาด้านการจัดการ มหาวิทยาลัยศรีปทุม, 2563-12) Supin ChaisiripaiboolThe Ministry of Public Health of Thailand announced the coronavirus disease 2019, or "Covid-19 " as a dangerous communicable disease, effective on 1 March, 2020. Bangkok Metropolitan Administration ordered the closure of 26 types of public places such as shopping malls, markets, restaurants, fitness, massage, spas, boxing stadiums, parks, entertainment venues and educational institutions at all levels from March 22, 2020. Therefore, this study of the effects on the epidemic of the Covid-19 virus which had surveyed the parents of the children developmental center, Kids Plus, in Bangkok as the respondents. The data was collected between 25-27 April, 2020 which the Covid-19 virus epidemic situation had improved with the lower number of new infected cases. Basically, the Covid-19 has decreased the respondents’ household incomes while its has increases their household expenses. The74.05% of respondents felt the most to moderate stressful from the Covid-19 situation. To reduce the risk of infection with Covid-19 virus, the Work from Home (WFH) is widely adopted. About 66.75% of respondents rated their WFH’s performance at the highest to moderate effectiveness and efficiency. In addition, the parents have to take care their children at home which almost 75% of respondents felt exhausted, busy, and burdened at the highest to moderate level. The large number of parents (79.60%) are willing to wear mask, wash hands, and keep physical distance at the highest level. There were no one rated this willingness at the low to lowest level. Anyhow, the 53.65% of respondents would like the government allowing some public places (department stores, restaurants, barbers) to reopen on 3 May, 2020. But about 61.46% of respondents encouraged the schools’ reopening on 1 July, 2020 as the government’s announcement. Lastly, the largest number of respondents of 242, counted as 60.96% would like to stay at home, work at home and refrain from outside home activities such as shopping at malls, and eating at the restaurants for another year from now if there is no vaccine against the Covid-19 virus. Here, it can say that respondents are quite ready to adjust themselves to live with the Covid-19 virus as the new normal.รายการ A Study on Corporate Public Relations and Marketing Strategies in Thailand.(2564-08-08) Pingzu Sun; Vichit U-on; Supin ChaisiripaiboolWith the globalization of the world economy, market competition is becoming more and more intense, and market competition is not only competition of products, but also competition of attention, of the people, of communication and competition. Public relations use various communication strategies, communication means and coordination methods to bring enterprise marketing into a realm of smoothness and quietness, and many enterprises have achieved obvious economic benefits in the practice of successfully applying public relations. Public relations are not only a magic weapon for enterprises to improve their image, but also an indispensable way for modern enterprise marketing. In this paper, the author discusses four chapters: the background, the significance and the research method of selecting the topic: the second chapter is mainly based on the theoretical review of public relations marketing, and how to use public relations tools for research. The third chapter mainly deals with the current situation and problems of public relations marketing. The fourth chapter deals with Thailand’s public relations marketing optimization strategies, which are mainly discussed in terms of the principle of optimizing countermeasures, adjusting organizational structure, improving public relations marketing, and assuming social responsibility.รายการ Assessing Determinants of Public Perception on Satellite Internet in Thailand(2567-06) Yarnaphat Shaengchart; Supin Chaisiripaibool; Tanpat KraiwanitThis paper delves into the various factors shaping public perception on satellite internet in Thailand, examining the interplay between demographic characteristics, internet usage behaviors, and social media engagement. The study utilized a quantitative research methodology to collect data from 1,200 Thai individuals who spent more than one hour daily online. Convenience sampling was employed to gather the sample. For data analysis, the study employed several statistical methods including percentages, means, and Analysis of Variance (ANOVA). ANOVA is used to analyze the variability within a regression model, helping to identify significant differences between groups. This approach provides a robust framework for understanding the impact of different factors within the data set. The study’s findings revealed that perceptions of satellite internet are significantly influenced by several factors. Older adults and males, along with users of desktops, tablets, and wearable devices—who benefit economically—are more inclined to adopt it. Similarly, active users of Facebook and TikTok, as well as those using the internet for educational or professional purposes, also show a higher intention to use satellite internet. In contrast, individuals with higher education, higher income, and frequent YouTube users may perceive less benefit, reducing their likelihood to adopt this technology. These insights can guide targeted strategies to foster adoption where the potential is greatest.รายการ Communication and Digital Marketing Strategies of Online Stores Affecting the Customer Purchasing Decision in Bangkok(2565-08-07) Kawalin Doomluck; Vichit U-on; Supin ChaisiripaiboolDigital marketing could affect consumers' purchasing decisions; therefore, digital marketing communication theory and decision-making process theory will be applied to this research to study the influence of digital marketing communications that affects people's online shopping decisions in Bangkok. This is advantageous to all involved and might even be adopted as a marketing communication strategy for the organization itself. As well as a guideline for application to process purchasing stimulation, making the right consumer purchasing decisions. The research conducted an inquiry into the opinions by sampling 350 participants within the Bangkok area. Using the survey as a method to gather data on online media (google form) to collect the data. Using the data analyzed with the SPSS program, the results showed that respondents commented on how marketing communications affected purchasing decisions on a high level. The results of the individual analysis include: digital advertising has shown that sales by employees through digital media and direct marketing through digital media are also on a high level. Demographic factors such as gender, age, qualification, status, job title, and income were not significantly affected consumers' purchasing processes.รายการ Consumer Behavior Affect Delivery Ordering Application in Bangkok.(วิทยาลัยบัณฑิตศึกษาด้านการจัดการ มหาวิทยาลัยศรีปทุม, 2563-08-23) Anchana Changkam; Supin ChaisiripaiboolThis independent research was to study marketing mix factors(7Ps) affecting delivery ordering application in Bangkok in different aspect composed of product, price, place, promotion, people, physical environment and process. To study service quality factors affecting consumer behavior using delivery ordering application in Bangkok. The factors included objectiveness, trustworthy, respond to clients, reliability and compassion. A sample was residents in Bangkok who use delivery ordering application in Bangkok. The research implements were questionnaire. Statistics used for this research were Mean, Percentage, Frequency, Standard deviation, T-test (Independent Samples T-test), F-test (One way ANOVA) and Linear-Regression. The study found that respondents were mostly female between 26-35years old. Their material status were single, educational status were bachelor degree. They were housewives/ househusbands. Average salary were 20,001-30,000 per month. The study and hypothesis were tested according to different factors which were gender, age, material status, educational status, careers and found that the factors did not affect consumer behavior who used delivery ordering application in Bangkok. There was no statistical significance at 0.05. Demographic concerning various salary which affected consumer behavior who used delivery ordering application in Bangkok had statistical significance at 0.05.รายการ Factors Influencing the Satisfaction on Buying Brand Name Bag of Private University Students according to Marketing Mix Concept.(วิทยาลัยบัณฑิตศึกษาด้านการจัดการ มหาวิทยาลัยศรีปทุม, 2563-08-23) Chanida Tapsa; Supin ChaisiripaiboolThis research aims to study the factor influencing on buying brand name bag of private university students according to the marketing mix concept and study student’s satisfaction. This research use questionnaire as a tool to collect the data from the group sample total of 379 people from private universities, which process the study by computer program. The statistics that used for analysis are frequency, percentage, mean, standard deviation, and test hypothesis by t-test (One-Way Anova). The research results found that the population factor consists of gender, ages, level of education, and average income per month that impact to the satisfaction on buying Brand name bags. In term of services found that customer care, satisfaction, and quality of the product are related to the behavior on buying Brand name bags, lifestyle, location to buy Brand name bags, payment method, the amount of buying, and value of buying Brand name bags. The factor of Marketing Mix (4Ps) related significantly to the satisfaction of buying Brand name bags in term of product, price, place, and promotion. According to the research study found the student’s satisfaction in private universities have popular to buy Gucci bags mostly. Hence, if Thai entrepreneurs are taking the bag brand from the popularity of buying from students in the private sector to stimulate consumers by provide distribution channels according to teenagers group and working group who are popular to buy Brand name bags.รายการ Holacracy Model Development for Innovation Agency in Corporate(2565-08-07) Aekachai Tangratanavalee; Uthairat Muangsan; Supin ChaisiripaiboolThis research aimed to identify innovative organizations' characteristics that reflect the modern management context. Using strategy Management without management: A qualitative research study is a guideline for organizational development in the innovation development unit. By interviewing executives and related employees by studying the projects within the company, this study defines the innovation development agency as an organization with the capability to create, improve or develop products, services, and processes for better management of various systems within the organization to promote and support innovation. To meet customers' needs, Create added value and competitive advantage with the organization continuously and sustainably. The study of the characteristics of innovation organizations found that the management of the innovation development organization consists of setting a vision. Strategy and goals, organizational structure, human resource management and rewards and recognition, independence of personnel, and transparent audits and assessments. Suggestions for organizations before implementation is the innovative organization management model derived from this research. It is considered necessary for organizations to develop innovation agencies. To support future competitions.รายการ The Marketing Mix Factors Affecting the Decision-Making Using Food Delivery Service via Electronic Media in Muang District, Khon Kaen.(2564-08-08) Yongyut Homthong; Supin ChaisiripaiboolThe objective of the study was to investigate the factors which affect the decision-making to use food delivery service via electronic media in Muang district, Khon Kaen. The seven marketing mix factors: product, price, place, promotion, personnel, physical factors, and demographic characteristics (age, education level, occupation, and salary) were used as an instrument to meet the needs of consumers. The research results can use as a guidance for improvement and development for a comprehensive service. The population was consumers who ordered food delivery services via electronic media in Muang district, Khon Kaen. The sample data were collected using 405 questionnaires and analyzed by using the software package. The findings indicated that the factors which affect the decision-making to use food delivery service via electronic media in Muang district, Khon Kaen, were place and process. In terms of demographic characteristics, the differences of age, education level, occupation, and salary affecting the decision-making to use food delivery service via electronic media in Muang District, Khon Kaen: age, education level, occupation, and salary, respectively.รายการ The Relationship between Marketing Mix and Decision to Use Private Companies’ Domestic Parcel Shipping Services in the Bangkok Metropolitan Area.(2564-08-08) Tanaporn Boontham; Vichit U-on; Supin Chaisiripaibool; Phanumas ThongsukdeeThe purpose of this research was to study the influence of marketing mix on consumers' decision to choose a parcel shipping business of a private company in Thailand for consumers in Bangkok and its vicinities. The instrument used in this study was a questionnaire-based survey online through Google Form. The sample group consists of 400 users from. The statistical data analyzed were descriptive statistics using frequency, percentage and inferential statistics using T-test, F-test (One-way ANOVA) and Multiple Regression Analysis. The results showed that the factors of marketing mix Influence on the decision to use the parcel shipping business of private companies in Thailand of consumers in Bangkok and its vicinities statistically significant at the level of 0.05รายการ Users’ Opinions on Telecom Mergers and Acquisitions in a Developing Country(2566-01) Yarnaphat Shaengchart; Tanpat Kraiwanit; Somchai Virunhaphol; Veraphong Chutipat; Supin ChaisiripaiboolDue to the global economic recession and rising inflation, many telecom companies have had operational challenges; thus, mergers with other companies are a common alternative (Thairath Online, 2022). Mergers and acquisitions (M&As) will have a substantial influence on consumers and companies who use telecommunications services, in addition to having an effect on finance and investment (Puapongsakorn, 2021). This study aims to investigate the elements that influence Internet users’ perceptions of M&As of Internet service providers in Thailand as well as the degree to which Internet users view such mergers. Using regression analysis, the data was analysed. According to the findings, Thai Internet users have the highest mean opinion level about the CAT-TOT M&A. For CAT-TOT mergers, marital status, and monthly Internet costs are significant factors, whilst gender is decisive for TRUE-DTAC and AIS-3BB mergers. The paper proposes that administrators and regulators should include merger criteria in policy recommendations to ensure that the merger has no detrimental impact on consumers.