กำลังเรียกดู โดย ผู้เขียน "Supin Chaisiripaiboon"
ตอนนี้กำลังแสดง1 - 3 ของ 3
ผลลัพธ์ต่อหน้า
ตัวเลือกเรียงลำดับ
รายการ Relationship Between the Marketing Factor Affecting the Loyalty in Online Purchase Decision of Consumer in Bangkok(Sripatum University Press, 2562-12-08) Vorragit Hu; Supin ChaisiripaiboonThe research objectives of the relationship between the marketing factor that affect the loyalty in online purchase decision of consumer in Bangkok as follow 1. To study the marketing factors of consumers in Bangkok 2. To study loyalty in online purchase decision of consumer in Bangkok 3. To study the relationship between Marketing factors that influence loyalty in online purchase decision of consumer in Bangkok. The sample group that used in this research was general aged between 20 to 50 years, both male and female had that used to buy products online and live in Bangkok area. We collected 400 people from questionnaire and using descriptive statistics Including Frequency, Percentage, Mean and Standard Deviation Including testing hypotheses using inferential statistics Including T-Test statistics and One-Way ANOVA F-Test statistics and the relationship between variables by Pearson Correlation. The results showed that samples are mostly female, were mostly student, educational level graduated in bachelor degree. The relationships between marketing factors are (1) products (2) price (3) marketing promotion (4) product delivery system (5) return policy (6) customer service is found to be related to loyalty in online purchase decision of consumer at the statistical significance at the level of 0.01. Demographic factors such as gender, age, and different occupations doesn’t affect loyalty in online purchase decision of consumer. Which there are not enough observations statistic data that can be concluded that demographic variables and consumer to loyalty in online purchase decision of consumer are linear relationship.รายการ Studying of Consumer Attitudes Affecting The Online Purchasing Decisions in Bangkok(Sripatum University Press, 2562-12-08) Watchainan Sirilek; Supin ChaisiripaiboonThe purposes of this research were 1) To study consumer attitudes and online purchase decision of the consumers 2) To study the relationship between consumer attitudes that affect online purchase decision in Bangkok by using descriptive statistics Including Frequency, Percentage, Mean and Standard Deviation Including testing hypotheses using inferential statistics Including T-Test statistics and One-Way ANOVA F-Test statistics and the relationship between variables by Pearson Correlation. The results showed that samples are mostly female, were mostly student, educational level graduated in bachelor degree, The relationships between consumer attitudes consist of (1) Privacy (2) Security (3) Time Saving (4) Ease of Use (5) Company reputation (6) Tactility are related to online purchase decision at the statistical significance level of .01. Demographic factors are different gender, different age, different job affect online purchase decision differently at the statistical significance level of .05.รายการ The Study of Relationship between Consumer Attitudes Affecting the Satisfaction with Online Purchase Decisions of Consumers in Bangkok.(Sripatum University Press, 2562-12-08) Pattara Sub-udom; Supin ChaisiripaiboonThe purposes of this research were to identify (1) to study customers’ opinion toward online purchase in the area of Bangkok. (2) to study customers’ satisfaction with online purchase decision of customers in Bangkok. (3) to study the correlation between opinion and satisfaction with online purchase decision to buy online goods in the area of Bangkok. The research instruments used for the data correction questionnaires by 400 people and analysis were using descriptive statistics Frequency, Percentage, Mean and Standard deviation. That include were using inferential statistics T-Test, F-Test (ANOVA) and Pearson correlation method. The results of study were as follows 1) Most of the respondents are female, with 258 people and age between 20-29 years, 80 people are professions, 105 students and 204 bachelor's degree students. 2) Consumers' attitudes affecting online purchasing decisions of consumers in Bangkok. The results of the analysis have been shown to have the highest average values, most of which are ranked by the marketing factors which affect the consumers in the following order: reputation, convenience, time saving, safety, privacy awareness 3) The satisfaction in buying behavior that has an effect on the online purchasing decision of the consumers in Bangkok which affects the consumers The most is a topic The website helps you find information as much as possible.