กำลังเรียกดู โดย ผู้เขียน "Tanpat Kraiwanit"

ตอนนี้กำลังแสดง1 - 2 ของ 2
  • รูปภาพขนาดย่อ
    รายการ
    Assessing Determinants of Public Perception on Satellite Internet in Thailand
    (2567-06) Yarnaphat Shaengchart; Supin Chaisiripaibool; Tanpat Kraiwanit
    This paper delves into the various factors shaping public perception on satellite internet in Thailand, examining the interplay between demographic characteristics, internet usage behaviors, and social media engagement. The study utilized a quantitative research methodology to collect data from 1,200 Thai individuals who spent more than one hour daily online. Convenience sampling was employed to gather the sample. For data analysis, the study employed several statistical methods including percentages, means, and Analysis of Variance (ANOVA). ANOVA is used to analyze the variability within a regression model, helping to identify significant differences between groups. This approach provides a robust framework for understanding the impact of different factors within the data set. The study’s findings revealed that perceptions of satellite internet are significantly influenced by several factors. Older adults and males, along with users of desktops, tablets, and wearable devices—who benefit economically—are more inclined to adopt it. Similarly, active users of Facebook and TikTok, as well as those using the internet for educational or professional purposes, also show a higher intention to use satellite internet. In contrast, individuals with higher education, higher income, and frequent YouTube users may perceive less benefit, reducing their likelihood to adopt this technology. These insights can guide targeted strategies to foster adoption where the potential is greatest.
  • รูปภาพขนาดย่อ
    รายการ
    Users’ Opinions on Telecom Mergers and Acquisitions in a Developing Country
    (2566-01) Yarnaphat Shaengchart; Tanpat Kraiwanit; Somchai Virunhaphol; Veraphong Chutipat; Supin Chaisiripaibool
    Due to the global economic recession and rising inflation, many telecom companies have had operational challenges; thus, mergers with other companies are a common alternative (Thairath Online, 2022). Mergers and acquisitions (M&As) will have a substantial influence on consumers and companies who use telecommunications services, in addition to having an effect on finance and investment (Puapongsakorn, 2021). This study aims to investigate the elements that influence Internet users’ perceptions of M&As of Internet service providers in Thailand as well as the degree to which Internet users view such mergers. Using regression analysis, the data was analysed. According to the findings, Thai Internet users have the highest mean opinion level about the CAT-TOT M&A. For CAT-TOT mergers, marital status, and monthly Internet costs are significant factors, whilst gender is decisive for TRUE-DTAC and AIS-3BB mergers. The paper proposes that administrators and regulators should include merger criteria in policy recommendations to ensure that the merger has no detrimental impact on consumers.