(Sripatum University Press, 2562-12-08) Watchainan Sirilek; Supin Chaisiripaiboon
The purposes of this research were 1) To study consumer attitudes and online purchase
decision of the consumers 2) To study the relationship between consumer attitudes that affect online
purchase decision in Bangkok by using descriptive statistics Including Frequency, Percentage, Mean
and Standard Deviation Including testing hypotheses using inferential statistics Including T-Test
statistics and One-Way ANOVA F-Test statistics and the relationship between variables by Pearson
Correlation. The results showed that samples are mostly female, were mostly student, educational
level graduated in bachelor degree, The relationships between consumer attitudes consist of (1)
Privacy (2) Security (3) Time Saving (4) Ease of Use (5) Company reputation (6) Tactility are
related to online purchase decision at the statistical significance level of .01. Demographic factors are
different gender, different age, different job affect online purchase decision differently at the
statistical significance level of .05.