Graduate College of Managenent

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A Study on Corporate Public Relations and Marketing Strategies in Thailand.
(2564-08-08) Pingzu Sun; Vichit U-on; Supin Chaisiripaibool
With the globalization of the world economy, market competition is becoming more and more intense, and market competition is not only competition of products, but also competition of attention, of the people, of communication and competition. Public relations use various communication strategies, communication means and coordination methods to bring enterprise marketing into a realm of smoothness and quietness, and many enterprises have achieved obvious economic benefits in the practice of successfully applying public relations. Public relations are not only a magic weapon for enterprises to improve their image, but also an indispensable way for modern enterprise marketing. In this paper, the author discusses four chapters: the background, the significance and the research method of selecting the topic: the second chapter is mainly based on the theoretical review of public relations marketing, and how to use public relations tools for research. The third chapter mainly deals with the current situation and problems of public relations marketing. The fourth chapter deals with Thailand’s public relations marketing optimization strategies, which are mainly discussed in terms of the principle of optimizing countermeasures, adjusting organizational structure, improving public relations marketing, and assuming social responsibility.