Today, there are a wide variety of applications for chatting on various devices such as smartphones, computers, and tablets. One of the applications that most Thai users are familiar with is LINE. The highlight that makes LINE stand out from other chat applications is the form of “stickers” that expresses a variety of user emotions and feelings, such as basic expression stickers, festive stickers, and famous cartoon stickers.
When the LINE Creators Market was launched in May 2014, the designers could design and submit their stickers to sell and make this application more interesting. Sanya Lertprasertpakorn, one of the best-selling Thai LINE sticker designers of 2014, had shared some of the LINE's advice for designing LINE Stickers. There is a number of generic stickers are available in the LINE Creators Market at the moment. Designers should create stickers to be more specific to reach the target group, such as bicycle riders. cooking lovers and yoga learners. (Creative Thailand, 2014) As a result, Yoga Teacher is a LINE sticker collection in the form of a yoga teacher which was designed especially for yoga players to be used as a representative for sending pictures and greeting messages to each other.