INT-01. บทความวิชาการ/วิจัย (วารสารระดับนานาชาติ)
URI ถาวรสำหรับคอลเล็กชันนี้
เรียกดู
การส่งล่าสุด
รายการ The Effects of Customer Incivility on High-Contact Service Employees and Organizational Behaviors: A Framework and Analysis of Propositions(ศูนย์ส่งเสริมและพัฒนางานวิจัย มหาวิทยาลัยศรีปทุม, 2564-10-28) Pitchayachananon, P. and Nontakao, S.The research objective of this paper is to study a broad context of emotional exhaustion and its importance to hospitality management. This knowledge would provide a better understanding of the factors that contribute to customer incivility, emotional exhaustion, job satisfaction, employees’ perceived performance, and turnover intentions among high-contact service employees. Seven hypotheses are proposed to test the relationships between customer incivility and its determinants which are emotional exhaustion, job satisfaction, employees’ perceived performance, and turnover intentions. This paper fills a gap in knowledge on the role of emotional exhaustion among high-contact service employees that has an impact on job satisfaction, employee’s perceived performance, and turnover intentions. With the proposed conceptual framework, the author aims to clarify the effects of customer incivility on high-contact service employees and organizational behaviors which leads to the protection of employee morale and the pro-action of the management team to deal with the situations. The limitation is that the study should be extended beyond the conceptual stage and conduct the empirical research across the high-contact service employees in different countries, different industrial setting, and to explore the role of cultural differences on emotional exhaustion. The managerial implications would extend to improving the recruitment and evaluating the effectiveness of development programs such as a developing and retaining talent that drive the organization for success.รายการ UNIVERSITY STUDENTS’ PERCEPTIONS OF CYBERBULLYING: A RESEARCH ON GENDER DIFFERENCE IN THAILAND(ศูนย์ส่งเสริมและพัฒนางานวิจัย มหาวิทยาลัยศรีปทุม, 2564-10-28) Nontakao, S. and Pitchayachananon P.The objectives of this study are to investigate the perceptions of cyberbullying of university students, to explore their perceptions of factors associated with cyberbullying and to investigate the gender difference on factors associated with cyberbullying. This study was conducted with university students who were 17-25 years of age. Results indicate that is no difference between the proportions of male and female university students reporting both cyberbullying the others or being a victim of cyberbullying. However, females tend to perceive “non-confrontational” as a motivation to cyberbullying more than males. Females tend to perceive anxiety emotion to cyberbullying more than males. However, males tend to perceive emotion of powerlessness to cyberbullying more than females. Lastly, females tend to perceive avoidance reaction to cyberbullying more than males.รายการ Communication Model of Social Responsibility for Environmental Development: A Case Study of Electronic Waste(การประชุมวิชาการบัณฑิตศึกษาระดับชาติครั้งที่ 16, 2563-06-29) Nopphadol Pimsarn , Kriangkai Satjaharuthai, Supavadee Nontakao, Corrado D’UrsoThe objective of this academic article is to demonstrate the dangers of electronic waste especially batteries and cell phones and to study the communication model of social responsibility for environmental development with a case study of electronic waste. The study found that the use of cell phones by Thai people has been increased. The electronic waste is dumped with other garbage that jeopardizes humans, animals and environment. In the past, the public and private sectors launched several campaign projects to solve electronic waste problem; however, there was lack of continuity in project management. Hence, it was not successful to change the behavior of Thai people. ChulaLovestheEarth Project is one of the projects that deals with electronic waste continuously. The project uses internet media to distribute and update information. In addition, a variety of communication formats and modes are used; people respond by sending a lot of electronic waste by mail. It is a communication model that creates environmental knowledge and awareness. Moreover, it serves as a guideline for sustainable environmental development projects.รายการ Gender Difference towards Social Media Usage among Thai Elderly(Proceedings of the 14th National and International Sripatum University Conference (SPUCON2019), 2562-12-19) Notakao, S. & Pitchayachananon, P.The objectives of this study are to investigate the current status of social media usage of Thai elderly, to explore their opinions toward factors associated with social media usage and to investigate the gender difference toward factors associated with social media usage. The study was conducted with Thai elderly who are 55 years old or older; they are baby boomers in Bangkok Metropolitan Region. Results indicates that gender differences exist within social media usage; female elderly use LINE and Facebook, the popular social platforms in Thailand, and post very often more than males. However, male elderly spend more hours on smart phone than females. The majority of elderly use social media to stay in touch with friends. Males report for sharing opinion on social media than females.