การใช้นวัตกรรมเพื่อนสร้างตราสินค้าให้มีชีวิตในยุค4.0
กำลังโหลด...
วันที่
2562-01
ผู้เขียน
ชื่อวารสาร
วารสาร ISSN
ชื่อหนังสือ
สำนักพิมพ์
วิทยาลัยดุสิตธานี
เชิงนามธรรม
In the past, brand was just a symbol or one of marketing tool that intended to
communicate with customers. It however only identifies or divulge the uniqueness of a
product or service. Nevertheless, in the 4.0 era to make the brand more efficiency, companies
are challenged to be more innovative. In doing so, they have to combine creativity, innovative
ideas, uniqueness, originality and benefits throughout the brand. Moreover, brand itself
should functional with the philosophy of putting the spirit of the brand with a personality
and adaptability to the new changing and the ever-so demanding customers. Therefore,
in this article would like to put the spotlight on the contribution of innovation within the
brand of 4.0 era which is not only making the brand successful but also identify with its
characteristic. In addition, the process of an invention should be under the dimensions of a
newness and creative thinking that potentially provide the benefit, make life more convenient and fit to the lifestyle of customers and society. Furthermore, the products and
services must be able to return the profit to the maker or organization as well.
คำอธิบาย
คำหลัก
Creativity, Branding, Innovative