Consuming Behavior of Elderly toward Online Shopping in Thailand
กำลังโหลด...
วันที่
2564-10-28
ชื่อวารสาร
วารสาร ISSN
ชื่อหนังสือ
สำนักพิมพ์
เชิงนามธรรม
This study attempt to study the purchasing behavior online shopping of elderly in Thailand. Elderly confronts several positive and negative aspects in the online shopping. The results of this study revealed that elderly consider the online shopping and their experience to be a positive factor. The respondents in this study
must be residents of Bangkok, Thailand at the age between over 60 years old. The numbers of respondents are
250 respondents. The participants in this study are voluntary and anonymity. This study employed convenience
sampling to collect data. The survey is expected to be responded by the one who has the experience with the
online shopping. The numbers of respondents are 250 respondents. The most average spending for online
shopping each time is 500 baths, the payment is made by credit card or debit card. The elderly shoppers have
online shopping frequency more than once in a month. They mostly purchase product or service through online once a month for household supply and groceries. Most of elderly consumers have considered when online
shopping of how and where they purchase that is comparing price, and low price is the motivation for their
purchasing. There are a few problems that elderly customers still have to face while shopping online, and the
most problem was reported is that searching a product / service is ranked as the most problem.
คำอธิบาย
According to the finding, elderly shoppers compare the product price before making purchasing
decision as well as promotion or coupon for an extra discount. Additionally, they carefully ensure on the product
quality especially the product with high quality and good value. If customer got a good experience with a product for the first time, they would do in trust with the retail and might be changed to the next repeat customers. The customers know more about the online products’ information; it would increase the understanding and willingness for customers to shop online.
คำหลัก
Elderly, Online, Consumer Behavior
การอ้างอิง
The 16th National and International Sripatum University Online Conference