Factors Affecting the Intention of Digital Transformation of Thai Agricultural Entrepreneurs
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วันที่
2565-10
ชื่อวารสาร
วารสาร ISSN
ชื่อหนังสือ
สำนักพิมพ์
Sripatum University
เชิงนามธรรม
The objective of the study is to examine the factors, including perceived of technology and digital readiness significantly affect to digital transformation in the Thai agricultural entrepreneurs. A total of 300 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of digital technology (β = 0.643, t = 15.541, P = 0.009), perceived of attributes of innovation (β = 0.173, t = 3.793, P = 0.000), digital readiness (β = 0.109, t = 2.631, P = 0.000), are achieved significance at the 0.05 level.
คำอธิบาย
คำหลัก
Agricultural Entrepreneurs, Agro-Industry, Agribusiness, Digital Transformation
การอ้างอิง
Ravipa Akrajindanon, Anupong Avirutha. Prasert Sitthijirapat, Supawadee Hamanee, Monton Tongpanung. Supreeya Sangthong. (2022). Factors Affecting the Intention of Digital Transformation of Thai Agricultural Entrepreneurs. The 17th National and the 7th International Sripatum University Online Conference (SPUCON2022), 254-262