FACTORS ENABLING THE DIGITAL CHANGE ON DIGITAL TRANSFORMATION FOR SMALL AND MEDIUM BUSINESSES
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วันที่
2566
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สำนักพิมพ์
Sripatum University
เชิงนามธรรม
The purpose of this research is to study how companies can overcome these obstacles and become digital. Moreover, to study whether the digital infrastructure, and digital disruption significantly affect SMEs to the digital change affecting the digital transformation. The research is designed as a quantitative research. Structural equation modeling (SEM) is used to analyze the survey responses. Using SEM is to specify, test, and modify the measurement model.
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List of Tables And List of Illustrations
คำหลัก
Digital Infrastructure, Digital Disruption, Digital Change, Digital Transformation, Small and Medium Enterprises
การอ้างอิง
ANUPONG AVIRUTHA. 2018. "FACTORS ENABLING THE DIGITAL CHANGE ON DIGITAL TRANSFORMATION FOR SMALL AND MEDIUM BUSINESSES." RESEARCH REPORT BUSINESS ADMINISTRATION FACULTY SRIPATUM UNIVERSITY.