Service Quality Affecting the Satisfaction of Customers Using Payment Services Through Financial Innovations of Chulabhorn Hospital.
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วันที่
2565-08-07
ชื่อวารสาร
วารสาร ISSN
ชื่อหนังสือ
สำนักพิมพ์
Graduate College of Management System, Sripatum University
เชิงนามธรรม
Society has changed by moving towards the digital age. Financial innovations have evolved
and changed making payment channels more varied. Currently, there are many patients admitted to
the hospital. The increasing number causes the process of paying medical bills to take even longer.
Therefore, financially developed innovations are to be used to receive medical expenses. This
research aims to study the factors and influence of service quality that affect service satisfaction and
payment service recipients through financial innovation of Chulabhorn Hospital. The sample was the
person who uses the payment service in an amount of 400 people by using the questionnaire as a tool
for data collection. The statistics used in data analysis were descriptive statistics for describing the
characteristics of various variables. To answer research objective, inferential statistics were used in
research hypothesis testing. The results of the research showed that different personal factors were
satisfied with the use of payment services, and there was no difference. While the level of service
recipients' opinions on service quality was found that confidence in service was to have the highest
level of opinion. Concrete aspects of service response to service recipients, trust, and understanding
access had a high level of feedback. The opinions of the service recipients on the satisfaction of
using the service included in a large level were also found that the quality of service had a positive
influence on the satisfaction of using payment services through financial innovation of Chulabhorn
Hospital. Basic information was developed to improve the quality of service, provided to service
recipients to maximize satisfaction.
คำอธิบาย
คำหลัก
Quality of Service, Satisfaction, Financial Innovations
การอ้างอิง
Napatt Sanpha, Nilubon Sivaborvornvatana, & Rungtiwa Wongprasha. (2022). Service Quality Affecting the Satisfaction of Customers Using Payment Services Through Financial Innovations of Chulabhorn Hospital. In Graduate College of Management System (Eds.), Breakthrough Business Creativity, Leading Change, and Reengagement. The 10th Regional Conference on Graduate Research 2022 (pp.19–30). Sripatum University.