Factors Affecting the Online Food Ordering Through Digital Application Platforms
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วันที่
2562-12-19
ผู้เขียน
ชื่อวารสาร
วารสาร ISSN
ชื่อหนังสือ
สำนักพิมพ์
Sripatum University
เชิงนามธรรม
This study attempts to study the relationship between marketing mix and online food ordering through digital application platforms in Thailand. A total of 400 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of product (β = 0.204, t = 4.735, P = 0.000), price (β = 0.243, t = 7.957, P = 0.000), place (β = 0.176, t = 5.387, P = 0.000), and promotion (β = 0.211, t = 2.282, P = 0.000) are achieved significance at the 0.05 level.
คำอธิบาย
School of Business Sripatum University.
คำหลัก
Marketing Mix, Online Food Ordering, Purchase Decision Making
การอ้างอิง
Ravipa Akrajindanon. (2019). Factors Affecting the Online Food Ordering Through Digital Application Platforms. The 14th National and International Sripatum University Conference (SPUCON2019).