Factors Affecting the Online Food Ordering Through Digital Application Platforms
| dc.contributor.author | Ravipa Akrajindanon | en_US |
| dc.date.accessioned | 2563-02-04T04:50:03Z | |
| dc.date.available | 2020-02-04T04:50:03Z | |
| dc.date.issued | 2562-12-19 | |
| dc.description | School of Business Sripatum University. | en_US |
| dc.description.abstract | This study attempts to study the relationship between marketing mix and online food ordering through digital application platforms in Thailand. A total of 400 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of product (β = 0.204, t = 4.735, P = 0.000), price (β = 0.243, t = 7.957, P = 0.000), place (β = 0.176, t = 5.387, P = 0.000), and promotion (β = 0.211, t = 2.282, P = 0.000) are achieved significance at the 0.05 level. | en_US |
| dc.description.sponsorship | Sripatum University | en_US |
| dc.identifier.citation | Ravipa Akrajindanon. (2019). Factors Affecting the Online Food Ordering Through Digital Application Platforms. The 14th National and International Sripatum University Conference (SPUCON2019). | en_US |
| dc.identifier.uri | https://dspace.spu.ac.th/handle/123456789/6509 | |
| dc.language.iso | en | en_US |
| dc.publisher | Sripatum University | en_US |
| dc.subject | Marketing Mix | en_US |
| dc.subject | Online Food Ordering | en_US |
| dc.subject | Purchase Decision Making | en_US |
| dc.title | Factors Affecting the Online Food Ordering Through Digital Application Platforms | en_US |
| dc.type | Article | en_US |