การประเมินการจัดการเรียนการสอนวิชา MKT524 การจัดการการตลาด
| dc.contributor.author | นิธินันท์ สนตุ่น | th_TH |
| dc.contributor.author | Nithinan Sontun | th_TH |
| dc.date.accessioned | 2567-03-20T17:57:31Z | |
| dc.date.available | 2024-03-20T17:57:31Z | |
| dc.date.issued | 2554 | |
| dc.description.abstract | The objectives of this evaluation research were (1) to evaluate teaching and learning in the subject “MKT 524 Marketing Management,” and (2) to give suggestions about the development and improvement of teaching and learning in the subject MKT 524. The source of data and the key informants were divided into two categories; (1) documents and (2) persons selected by purposive selection technique. Four types of research instruments were included; (1) a data record, (2) an interview form, (3) a questionnaire, and (4) an observation form. This research was conducted within six months and the researcher himself collected data. The descriptive statistics for quantitative data used in this research comprised frequency, percentage, arithmetic mean and standard deviation. As for qualitative data, content analysis and qualitative theme classification method were used. The significant research findings were as follows: 1. The evaluation of context, input, process, and product of teaching and learning in the subject “MKT 524 Marketing Management” in semester 2/2011 found that all the variables met the acceptable standard. The selected variables for better improvement consisted of (1) input factor; lecturers’ doctorates, lecturers’ teaching experiences, the readiness of course syllabus, teaching plan and teaching document, and teaching material preparation, and (2) process factor; teaching and learning activities, technology use, and interaction between lecturers and students. 2. There were 15 suggestions of teaching and learning in the subject MKT 524 comprising (1) context factor; three suggestions, (2) input factor; five suggestions, (3) process factor; four suggestions, and (4) product factor; three suggestions. The evaluation information and those suggestions should be utilized for developing and improving this subject in the 2012 academic year. | th_TH |
| dc.description.sponsorship | Teaching and Learning Support and Development Center, Sripatum University | th_TH |
| dc.identifier.citation | - | th_TH |
| dc.identifier.uri | http://dspace.spu.ac.th/handle/123456789/9693 | |
| dc.language.iso | th | th_TH |
| dc.publisher | Sripatum University | th_TH |
| dc.subject | Marketing Management | th_TH |
| dc.subject | Evaluation Research | th_TH |
| dc.subject | Classroom Action Research | th_TH |
| dc.title | การประเมินการจัดการเรียนการสอนวิชา MKT524 การจัดการการตลาด | th_TH |
| dc.title.alternative | The Evaluation of Teaching and Learning in MKT 524 Marketing Management | th_TH |
| dc.type | Other | th_TH |