Service Marketing Mix Affecting Customer Decision Making of Domestic Private Express Courier Service

dc.contributor.author	Ravipa Akrajindanon	th_TH
dc.contributor.author	Anupong Avirutha	th_TH
dc.date.accessioned	2565-01-21T09:23:11Z
dc.date.available	2022-01-21T09:23:11Z
dc.date.issued	2564-10
dc.description.abstract	This study attempts to study the relationship between service marketing mix and customer decision making of domestic express courier service. This study employed convenience sampling to collect data. A total of 400 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of service (β = 0.356, t = 6.341, P = 0.000), and place (β = 0.363, t = 4.872, P = 0.000), people (β = 0.168, t = 3.187, P = 0.002), and process (β = 0.151, t = 3.317, P = 0.001) are achieved significance.	th_TH
dc.description.sponsorship	Sripatum University	th_TH
dc.identifier.citation	Ravipa Akrajindanon, Anupong Avirutha. (2021). Service Marketing Mix Affecting Customer Decision Making of Domestic Private Express Courier Service. The 16th National and International Sripatum University Conference (SPUCON2021), 150-159.	th_TH
dc.identifier.isbn	978-974-655-469-5
dc.identifier.uri	http://dspace.spu.ac.th/handle/123456789/7947
dc.language.iso	en	th_TH
dc.publisher	Sripatum University	th_TH
dc.subject	Service Marketing Mix	th_TH
dc.subject	Domestic Private Express Courier Service	th_TH
dc.subject	Customer Decision Making	th_TH
dc.title	Service Marketing Mix Affecting Customer Decision Making of Domestic Private Express Courier Service	th_TH
dc.type	Article	th_TH

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