Gender Difference towards Social Media Usage among Thai Elderly
กำลังโหลด...
วันที่
2562-12-19
ผู้เขียน
ชื่อวารสาร
วารสาร ISSN
ชื่อหนังสือ
สำนักพิมพ์
Proceedings of the 14th National and International Sripatum University Conference (SPUCON2019)
เชิงนามธรรม
The objectives of this study are to investigate the current status of social media usage of Thai elderly, to explore their opinions toward factors associated with social media usage and to investigate the gender difference toward factors associated with social media usage. The study was conducted with Thai elderly who are 55 years old or older; they are baby boomers in Bangkok Metropolitan Region. Results indicates that gender differences exist within social media usage; female elderly use LINE and Facebook, the popular social platforms in Thailand, and post very often more than males. However, male elderly spend more hours on smart phone than females. The majority of elderly use social media to stay in touch with friends. Males report for sharing opinion on social media than females.
คำอธิบาย
คำหลัก
Gender Difference, Thai elderly, Social Media Usage
การอ้างอิง
Notakao, S. & Pitchayachananon, P. 2019. “Gender Difference towards Social Media Usage among Thai Elderly”. Proceedings of the 14th National and International Sripatum University Conference (SPUCON2019), Dec. 19, 2019, Bangkok, Thailand. 179-187.