Gender Difference towards Social Media Usage among Thai Elderly

dc.contributor.authorNotakao, S. & Pitchayachananon, P.th_TH
dc.date.accessioned2563-02-13T07:06:29Z
dc.date.available2020-02-13T07:06:29Z
dc.date.issued2562-12-19
dc.description.abstractThe objectives of this study are to investigate the current status of social media usage of Thai elderly, to explore their opinions toward factors associated with social media usage and to investigate the gender difference toward factors associated with social media usage. The study was conducted with Thai elderly who are 55 years old or older; they are baby boomers in Bangkok Metropolitan Region. Results indicates that gender differences exist within social media usage; female elderly use LINE and Facebook, the popular social platforms in Thailand, and post very often more than males. However, male elderly spend more hours on smart phone than females. The majority of elderly use social media to stay in touch with friends. Males report for sharing opinion on social media than females.th_TH
dc.identifier.citationNotakao, S. & Pitchayachananon, P. 2019. “Gender Difference towards Social Media Usage among Thai Elderly”. Proceedings of the 14th National and International Sripatum University Conference (SPUCON2019), Dec. 19, 2019, Bangkok, Thailand. 179-187.th_TH
dc.identifier.urihttps://dspace.spu.ac.th/handle/123456789/6571
dc.language.isoen_USth_TH
dc.publisherProceedings of the 14th National and International Sripatum University Conference (SPUCON2019)th_TH
dc.subjectGender Differenceth_TH
dc.subjectThai elderlyth_TH
dc.subjectSocial Media Usageth_TH
dc.titleGender Difference towards Social Media Usage among Thai Elderlyth_TH
dc.typeArticleth_TH

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