Utilization Of Online Media In Decision Making Of Grade 12 Students To Select Higher Education Institution, Muang District, Khon Kaen Province
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วันที่
2564-01-16
ผู้เขียน
ชื่อวารสาร
วารสาร ISSN
ชื่อหนังสือ
สำนักพิมพ์
Sripatum University
เชิงนามธรรม
This research has the objective 1) To study the behavior of using online media for continue
study in undergraduate study. 2) To study the factors of admission to undergraduate study and the
decision of Secondary 6 students in Muang District, Khon Kaen Province. The top four schools were
selected from the number of students studying in Secondary 6 students in order to find a suitable group.
The researcher used the computation at 17% with a sample of 412 people who analyzed the data using
statistical packages The statistics used for data analysis were descriptive statistics ie percentage, mean
and standard deviation. The inferential statistics are t-test, One-way ANOVA, and multiple regression.
The results showed that the sample group of students used online media the most, 67.48%, with the
aim of communicating with their friends on social media. Which is used within the time after school
is 18.01 - 24.00 High school students spend a maximum of 5 hours a day each day online. Factors of
online media usage influenced and consistent with the tertiary decision-making behavior among the
sixth graders who chose to attend higher education through chatting with friends and searching for
information on their Facebook. undergraduate study institution Or the faculties wishing to continue
study The results of the research showed that the sample students would go to the undergraduate study
level they were interested in. By seeking information on online publicity for continue study on the
tertiary institution's Facebook Because of its fast and convenient usage characteristics, and the admin
can always respond to questions about the information of the undergraduate study institutions,
affecting the decision to choose to continue study Can be supported on all devices. It has interesting
illustrations and videos. These factors influence the decision-making on the admission to
undergraduate study of students of secondary 6 students. In the district Khon Kaen Province
Significantly.
คำอธิบาย
คำหลัก
Use of online media, decision-making for admission to study, online public relations media