The Relationship between Marketing Mix and Decision to Use Private Companies’ Domestic Parcel Shipping Services in the Bangkok Metropolitan Area.

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dc.contributor.authorTanaporn Boonthamth_TH
dc.contributor.authorVichit U-onth_TH
dc.contributor.authorSupin Chaisiripaiboolth_TH
dc.contributor.authorPhanumas Thongsukdeeth_TH
dc.date.accessioned2565-02-03T15:03:22Z
dc.date.available2022-02-03T15:03:22Z
dc.date.issued2564-08-08
dc.description.abstractThe purpose of this research was to study the influence of marketing mix on consumers' decision to choose a parcel shipping business of a private company in Thailand for consumers in Bangkok and its vicinities. The instrument used in this study was a questionnaire-based survey online through Google Form. The sample group consists of 400 users from. The statistical data analyzed were descriptive statistics using frequency, percentage and inferential statistics using T-test, F-test (One-way ANOVA) and Multiple Regression Analysis. The results showed that the factors of marketing mix Influence on the decision to use the parcel shipping business of private companies in Thailand of consumers in Bangkok and its vicinities statistically significant at the level of 0.05th_TH
dc.identifier.citationTanaporn Boontham, Vichit U-on, Supin Chaisiripaibool, and Phanumas Thongsukdee. (2021). The Relationship between Marketing Mix and Decision to Use Private Companies’ Domestic Parcel Shipping Services in the Bangkok Metropolitan Area. Proceedings of The 8th Regional Conference on Graduate Research. THEME “Peripheries: Research Development and Implementation” 8 August 2021, Sripatum University, Bangkok, Thailand. p.377-389th_TH
dc.identifier.urihttp://dspace.spu.ac.th/handle/123456789/8005
dc.subjectMarketing Mixth_TH
dc.subjectDecisionth_TH
dc.subjectParcel Shipping Servicesth_TH
dc.titleThe Relationship between Marketing Mix and Decision to Use Private Companies’ Domestic Parcel Shipping Services in the Bangkok Metropolitan Area.th_TH
dc.typeArticleth_TH

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