Marketing Mix and International Tourists' Consumer Behavior Towards Thai Street Food in Thailand After Post-COVID 19 Era

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dc.contributor.authorอนุพงศ์ อวิรุทธาth_TH
dc.contributor.authorรวิภา อัครจินดานนท์th_TH
dc.date.accessioned2567-07-03T10:46:16Z
dc.date.available2024-07-03T10:46:16Z
dc.date.issued2566-12
dc.description.abstractThis study attempts to explore the factors that influence their preferences, decision-making, and overall satisfaction in order to gain insights into the role street food plays in shaping their cultural experience during their visit to Thailand. The respondents in this study were international tourists in Bangkok. The numbers of respondents are 200 respondents. The participants in this study are voluntary and anonymity. Descriptive, frequency, percentage distributions, Xs are used to describe and report the information collected affecting to individual variables and demographic information. The regression equation provided represents a statistical model that examines the relationship between the independent variables (product, price, place, and promotion) and the dependent variable (street food experience). It reveals that all four independent variables have positive coefficients, suggesting that improvements in product quality, reasonable pricing, attractive place (location), and effective promotions can enhance the overall street food experience.th_TH
dc.description.sponsorshipมหาวิทยาลัยศรีปทุมth_TH
dc.identifier.citationอนุพงศ์ อวิรุทธา และ รวิภา อัครจินดานนท์. (2023). Marketing Mix and International Tourists' Consumer Behavior Towards Thai Street Food in Thailand After Post-COVID 19 Era. International Journal of Management, Business, and Economics (IJMBE). 10, 3 (September – December 2023), 7-18.th_TH
dc.identifier.urihttp://dspace.spu.ac.th/handle/123456789/9787
dc.language.isoenth_TH
dc.publisherSripatum Universityth_TH
dc.subjectStreet Foodth_TH
dc.subjectConsumer Behavioth_TH
dc.subjectInternational Touristth_TH
dc.subjectMarketing Mixth_TH
dc.titleMarketing Mix and International Tourists' Consumer Behavior Towards Thai Street Food in Thailand After Post-COVID 19 Erath_TH
dc.typeArticleth_TH

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