Influencing Factors Towards Crime-News Presentation From Viewers Perspective For Improvability in Digital Broadcasting Era
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วันที่
2563-08-23
ชื่อวารสาร
วารสาร ISSN
ชื่อหนังสือ
สำนักพิมพ์
Sripatum University
เชิงนามธรรม
The objectives of “Influencing factors to crime news presentation from viewers perspective
for improvability in digital broadcasting Era” were 1) to studycrime-news perception’s behavior 2)to
study influencing factors towards crime-news presentation 3)to develop crime-news presentation in
digital broadcasting era. This research was quantitative research. The sample group was the people
who used to watch crime news and live in the central, east, north, northeast and south regions of
Thailand in the amount of 400 participants. Data was collected by online questionnaire. The statistics
used in the analysis were descriptive statistics.The results were analyzed by frequency distribution,
percentage, mean and standard deviation. The results revealed that crime-news perception’s behavior
by watching on digital tv had the highest average at 3.93%. When considering each aspect of
influencing factors towards crime-news presentation in digital broadcasting era found that viral content factors had the highest average at 4.02%. For crime-news presentation, it revealed that live
report from a crime scene had the highest average at 4.01%. For the news illustration, it revealed that
an emotional photo had the highest average at 4.51%. The highest average of reporter (journalist)
was knowledgeable at 4.02% followed by active, agile and vigorous at 3.05%. The results revealed
that news value factors should improve the correctness more than rapidness with the highest average
at 4.00%. For tools factors, the broadcasting tool development and modern broadcasting system had
the highest level of 4.01%
คำอธิบาย
คำหลัก
: Media Influences, Crime News, Presentation Development, News Presentation, Digital TV.