กำลังเรียกดู โดย ผู้เขียน "Ravipa Akrajindanon"
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รายการ The Effects of Marketing Mix on Social Commerce Store Brand Loyalty: A Case Study of Social Commerce in Thailand(Sripatum University, 2561-12-20) Ravipa AkrajindanonThis study attempts to study the effects of marketing mix on social commerce store brand loyalty in Thailand. A total of 250 usable samplings of social shopping customers are obtained. The findings reveal that the predictor variables of product (β = 0.478, t = 4.658, P = 0.000), price (β = 0.484, t = 4.787, P = 0.000), place (β = 0.476, t = 4.372, P = 0.000), are achieved significance at the 0.05 level, and promotion (β = 0.423, t = 4.576, P = 0.000) reach the 0.05 significant level. the regression equation for predicting the dependent variable from the independent variable is Social Commerce Store Brand Loyalty = 2.731 + 0.228 (Product) + 0.281 (Price) + 0.273 (Place) + 0.246 (Promotion).รายการ THE ELEMENTS OF MARKETING MIX AFFECTING THE REPURCHASE ELECTRONIC MARKETPLACE (E-MARKETPLACE) IN THAILAND(Sripatum University, 2560-12-14) Ravipa AkrajindanonThis study attempts to study the relationship between marketing mix and repurchase intention of online customers on e-marketplace in Thailand. A total of 400 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of product (β = 0.375, t = 3.556, P = 0.001), price (β =0.448, t = 4.697, P = 0.000), place (β = 0.366, t = 4.227, P = 0.000), are achieved significance at the 0.05 level,while promotion (β = 0.024, t = 0.886, P = 0.569) does not reach the 0.05 significant level.รายการ Factors Affecting the Intention of Digital Transformation of Thai Agricultural Entrepreneurs(Sripatum University, 2565-10) Ravipa Akrajindanon; Anupong Avirutha; Prasert Sitthijirapat; Supawadee Hamanee; Monton Tongpanung; Supreeya SangthongThe objective of the study is to examine the factors, including perceived of technology and digital readiness significantly affect to digital transformation in the Thai agricultural entrepreneurs. A total of 300 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of digital technology (β = 0.643, t = 15.541, P = 0.009), perceived of attributes of innovation (β = 0.173, t = 3.793, P = 0.000), digital readiness (β = 0.109, t = 2.631, P = 0.000), are achieved significance at the 0.05 level.รายการ Factors Affecting the Online Food Ordering Through Digital Application Platforms(Sripatum University, 2562-12-19) Ravipa AkrajindanonThis study attempts to study the relationship between marketing mix and online food ordering through digital application platforms in Thailand. A total of 400 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of product (β = 0.204, t = 4.735, P = 0.000), price (β = 0.243, t = 7.957, P = 0.000), place (β = 0.176, t = 5.387, P = 0.000), and promotion (β = 0.211, t = 2.282, P = 0.000) are achieved significance at the 0.05 level.รายการ The leadership approaches and the prevention for turnover intentions(Sripatum University, 2561-12-20) Papada Pitchayachananon; Ravipa Akrajindanon; Kriangkai PookayapornThe objectives of this paper are to extend the existing knowledge regarding leadership, its definition, and core characteristics associated with the types of managers that make employees voluntarily leaving the company. Employees’ intention to leave the company is a serious issue that pressing concern to employers. This paper provides a clear understanding of the leadership approaches and the types of bosses that make employees run away. As it is said ‘people quit boss, not jobs’, this paper offers recommendations on the aspect of leadership approaches for preventing turnover intentions.รายการ The leadership approaches and the prevention for turnover intentions(Sripatum University, 2561-12-20) Ravipa AkrajindanonThe objectives of this paper are to extend the existing knowledge regarding leadership, its definition, and core characteristics associated with the types of managers that make employees voluntarily leaving the company. Employees’ intention to leave the company is a serious issue that pressing concern to employers. This paper provides a clear understanding of the leadership approaches and the types of bosses that make employees run away. As it is said ‘people quit boss, not jobs’, this paper offers the recommendations on the aspect of leadership approaches for preventing turnover intentions.รายการ Marketing Mix and International Tourists’ Consumer Behavior Towards Thai Street Food in Thailand After Post-COVID 19 Era(International Journal of Management, Business, and Economics, 2566-09) Anupong Avirutha; Ravipa AkrajindanonThis study attempts to explore the factors that influence their preferences, decision-making, and overall satisfaction in order to gain insights into the role street food plays in shaping their cultural experience during their visit to Thailand. The respondents in this study were international tourists in Bangkok. The numbers of respondents are 200 respondents. The participants in this study are voluntary and anonymity. Descriptive, frequency, percentage distributions, Xs are used to describe and report the information collected affecting to individual variables and demographic information. The regression equation provided represents a statistical model that examines the relationship between the independent variables (product, price, place, and promotion) and the dependent variable (street food experience). It reveals that all four independent variables have positive coefficients, suggesting that improvements in product quality, reasonable pricing, attractive place (location), and effective promotions can enhance the overall street food experience.รายการ Service Marketing Mix Affecting Customer Decision Making of Domestic Private Express Courier Service(Sripatum University, 2564-10) Ravipa Akrajindanon; Anupong AviruthaThis study attempts to study the relationship between service marketing mix and customer decision making of domestic express courier service. This study employed convenience sampling to collect data. A total of 400 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of service (β = 0.356, t = 6.341, P = 0.000), and place (β = 0.363, t = 4.872, P = 0.000), people (β = 0.168, t = 3.187, P = 0.002), and process (β = 0.151, t = 3.317, P = 0.001) are achieved significance.รายการ The Digital Literacy of the Small and Medium Business Workforces in Thailand(Sripatum University, 2563-12) Ravipa Akrajindanon; Anupong AviruthaThe problems and challenges faced on the road to becoming digital and analyses a new approach for business industries to initialize their digital transformation. Business owners or executives must consider about their business transforming to the digital era, crafting strategy for the purpose of achieving sustainable innovation in the face of the reshaping of the industry and the market and how companies can overcome these obstacles and become digital. Digital literacies and skills are another significant consideration focused on developing the human capital force. The findings reveal that the predictor variables of photovisual (β = 0.174, t = 2.357, P = 0.000), reproduction (β = 0. 211, t = 2.579, P = 0.000), branching (β = 0.243, t = 4.857, P = 0.000), information (β = 0.155, t = 4.582, P = 0.000), and socioemotional (β = 0.257, t = 2.248, P = 0.000) are achieved significance at the 0.05 level.รายการ The Digital Literacy of the Small and Medium Business Workforces in Thailand(Sripatum University, 2563-12) Anupong Avirutha; Ravipa AkrajindanonThe problems and challenges faced on the road to becoming digital and analyses a new approach for business industries to initialize their digital transformation. Business owners or executives must consider about their business transforming to the digital era, crafting strategy for the purpose of achieving sustainable innovation in the face of the reshaping of the industry and the market and how companies can overcome these obstacles and become digital. Digital literacies and skills are another significant consideration focused on developing the human capital force. The findings reveal that the predictor variables of photovisual (β = 0.174, t = 2.357, P = 0.000), reproduction (β = 0. 211, t = 2.579, P = 0.000), branching (β = 0.243, t = 4.857, P = 0.000), information (β = 0.155, t = 4.582, P = 0.000), and socioemotional (β = 0.257, t = 2.248, P = 0.000) are achieved significance at the 0.05 level.รายการ The Perception and Attitude of Consumers toward the Intention to Use Digital Payment System in Cashless Society Era in Thailand(Rajabhat Maha Sarakham University, 2563-07) Anupong Avirutha; Ravipa Akrajindanon; Supawadee Hamanee; Rachata Rungtrakulchai; Woradech Na Krom; Mada ChayatattoThe purpose of this research is to study the perception and attitude of customer toward digital payment system in the cashless society era. The data set of 400 samples are collected. The findings show that Thai consumers are perceived of digital payment system the at the high level. Furthermore, the Thai consumers understand about the digital payment system at high level of the understanding. Additionally, they also perceived of the digital payment system policy at the high level. The results show a significant relationship among perceive and attitude toward digital payment system and intention to use digital payment system.