Sripatum International College
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รายการ Professional - Designed Academic Curriculum: Key Strategy for Empowerment(Sripatum University, 2551) Chinda Tejavanija Changรายการ ETHICS OF POLITICAL LEADERS:THE COMPARATIVE STUDY OF GEORGE W. BUSH & THAKSIN SHINAWATRA(Sripatum University, 2551) Chinda Tejavanija Changรายการ COUNTRY REPORT(Sripatum University, 2551) Chinda Tejavanija Changรายการ ENHANCING GRAUDATES’ EMPLOYABILITY SKILLS & COMPETENCIES FOR HOSPITALITY & TOURISM PROGRAM THROUGH THAI QUALIFICATION FRAMEWORK AND CREDIT TRANSFER(สันติศิริการพิมพ์, 2552-11) Chinda Tejavanija ChangAs Thailand remains one of the major tourist destinations of the world, demands for Human Resources to serve the Hospitality and Tourism Industry still increased consistently. Higher Education Institutions in Thailand both public and private Universities offering academic programs in Hospitality and Tourism Education have expanded significantly during the past decade. To empower graduate employment in Hospitality and Tourism Industry, prime importance must be emphasized on learning outcomes, program specification, course specification and field experience specification under the Thai National Qualification Framework for Higher Education (TQF:HEd) specially developed and co-designed by Higher Education Institutions , stake holders of Hospitality and Tourism Industry such as Thai Hotel Association (THA)Tourism Authority of Thailand( TAT) Thailand International Convention Association (TICA), resource persons from both public and private sectors in the industry. Thai Qualification Framework aims to produce ideal graduates who possess the following competencies and skills in Hospitality & Tourism Industry through the five domains of learning outcomes: 1. Ethics & Moral 2. Knowledge 3. Cognitive Skills 4. Inter-personal Skills and Responsibility 5. Communication, Information Technology and numerical skill Thai Qualifications Framework will serve as the driving force to establish international accreditation, quality standard and quality assurance for Higher Education. Moreover, graduates will greatly benefit from Thai Qualification Framework which will definitely enhance students exchange through credit transfer with Asia Pacific Higher Education Institutions under the UCTS (University Mobility for Asia Pacific Credit Transferred Scheme).รายการ EFFECTS OF ANIMATION ON OFFENSIVE PRODUCT ADVERTISING(International College, Sripatum University, 2555) Pakakorn RakrachakarnThe main purpose of this study was to investigate the effects of animation in offensive product advertising. An experiment was conducted to collect consumer responses toward animated and static ads of offensive and non-offensive products. The results revealed an interaction between ad design and offensive product. Specifically, when used in offensive product advertisements, animated ads were not effective for consumer attention, but yielded positive response in terms of attitude toward product. For theoretical contribution, the findings support that information processing model (IPM) is accurate in predicting consumer cognitive response toward cartoon ads, whereas U&G, arousal, and distinctive theory is more accurate in predicting consumer affective response. In practical, these findings can also be used to guide ad designers and marketers in determining the ad designs that are suitable for offensive products.รายการ The leadership approaches and the prevention for turnover intentions(Sripatum University, 2561-12-20) Papada Pitchayachananon; Ravipa Akrajindanon; Kriangkai PookayapornThe objectives of this paper are to extend the existing knowledge regarding leadership, its definition, and core characteristics associated with the types of managers that make employees voluntarily leaving the company. Employees’ intention to leave the company is a serious issue that pressing concern to employers. This paper provides a clear understanding of the leadership approaches and the types of bosses that make employees run away. As it is said ‘people quit boss, not jobs’, this paper offers recommendations on the aspect of leadership approaches for preventing turnover intentions.รายการ The leadership approaches and the prevention for turnover intentions(13th Sripatum University International Conference (SPUCON 2018), 2561-12-20) Pitchayachananon, P.; Akrajindanon, R.; Pookayaporn, K.The objectives of this paper are to extend the existing knowledge regarding leadership, its definition, and core characteristics associated with the types of managers that make employees voluntarily leaving the company. Employees’ intention to leave the company is a serious issue that pressing concern to employers. This paper provides a clear understanding of the leadership approaches and the types of bosses that make employees run away. As it is said ‘people quit boss, not jobs’, this paper offers recommendations on the aspect of leadership approaches for preventing turnover intentions.รายการ Transformational or Transactional Leadership Style Effects on Employees’ Turnover Intention in the Private Sector in Thailand(Sripatum University, 2562-03-30) Papada Pitchayachananon; Puttipong AnantasoponEmployees’ turnover intention has always been a key concern facing organizations. This study explored the differences between transformational and transactional leadership styles regarding employees’ turnover intention. This qualitative study is based on semi-structured interviews conducted with 6 senior-leader of the private sector in Thailand. The result of this study found that the transactional leadership style has more effect than the transformational leadership style. The study reveals how such factors as transactional or transformational leadership styles does affect employees’ turnover intention. Although transformational and transactional both have effects regarding employees’ turnover intention, a fruitful finding from this research gives managers ideas on how to prevent a valuable resource from leaving the company.รายการ Gender Difference towards Social Media Usage among Thai Elderly(Proceedings of the 14th National and International Sripatum University Conference (SPUCON2019), 2562-12-19) Notakao, S. & Pitchayachananon, P.The objectives of this study are to investigate the current status of social media usage of Thai elderly, to explore their opinions toward factors associated with social media usage and to investigate the gender difference toward factors associated with social media usage. The study was conducted with Thai elderly who are 55 years old or older; they are baby boomers in Bangkok Metropolitan Region. Results indicates that gender differences exist within social media usage; female elderly use LINE and Facebook, the popular social platforms in Thailand, and post very often more than males. However, male elderly spend more hours on smart phone than females. The majority of elderly use social media to stay in touch with friends. Males report for sharing opinion on social media than females.รายการ ปัจจัยที่มีต่อประสิทธิภาพการทํางานของพนักงานปฏิบัติการ: กรณีศึกษา สายการบินต้นทุนตํ่าแห่งหนึ่งของไทย(รายงานสืบเนื่องการประชุมวิชาการระดับชาติและนานาชาติมหาวิทยาลัยศรีปทุม ครั้งที่ 14, วันที่ 19 ธันวาคม 2562, 2562-12-19) วสวัตติ์ สุติญญามณี, เมธาวี ธรรมเกษร, ปภาดา พิชยชนานนท์การพัฒนาและฝึกอบรมบุคลากรในองค์กร เป็นสิ่งที่องค์กรจะต้องมีกระบวนการที่เป็นระบบและมีประสิทธิภาพ เพื่อให้บุคลากรมีสมรรถนะตามวิสัยทัศน์ขององค์กร หากบุคลากรมีสมรรถนะในด้านความรู้ ทักษะ ความสามารถ และคุณลักษณะต่างๆที่เหมาะสมกับการปฏิบัติงานแล้วการดำเนินงานในด้านต่างๆ ก็สามารถดำเนินไปอย่างราบรื่น แต่ถ้าหากบุคลากรขาดความพร้อมในการปฏิบัติงานอันเนื่องมากจากขาดความรู้ ความสามารถหรือทัศนคติ จนทำให้การปฏิบัติงานเป็นไม่ไปตามเกณฑ์มาตรฐานที่องค์กรกำหนด การจัดการพัฒนาและการฝึกอบรมบุคลากรจึงเป็นสิ่งที่จะต้องมีการวางแผนและการดำเนินงานอย่างรอบคอบ เพื่อให้บุคลากรมีประสิทธิภาพในการทำงานมากขึ้นรวมทั้งก่อให้เกิดความได้เปรียบในการแข่งขันให้กับองค์กรได้อย่างยั่งยืนองค์กรในด้านอุตสาหกรรมการบินเป็นองค์กรขนาดใหญ่ การศึกษานี้มีวัตถุประสงค์เพื่อศึกษาปัจจัยการบริหารบุคคลที่มีความสัมพันธ์กับประสิทธิภาพการทำงานของพนักงานในองค์กร ซึ่งการศึกษาพบว่าปัจจัยสิ่งแวดล้อมในการปฏิบัติงานด้านบรรยากาศในการทำงาน ปัจจัยสิ่งแวดล้อมในการปฏิบัติงานระหว่างผู้ปฏิบัติงานและผู้บังคับบัญชา และปัจจัยสิ่งแวดล้อมในด้านความสัมพันธ์ระหว่างผู้ปฏิบัติงานและเพื่อนร่วมงาน กับประสิทธิภาพในการทำงานมีความสัมพันธ์กันอย่างมีนัยสำคัญทางสถิติ ดังนั้นองค์กรควรมีมาตรการต่างๆที่ส่งเสริมสิ่งแวดล้อมเพื่อส่งเสริมประสิทธิภาพการทำงานของผู้ปฏิบัติงานให้มีประสิทธิภาพเพื่อให้องค์กรเจริญก้าวหนาต่อไปรายการ Gender Difference towards Social Media Usage among Thai Elderly(Proceedings of the 14th National and International Sripatum University Conference (SPUCON2019), 2562-12-19) Notakao, S. & Pitchayachananon, P.The objectives of this study are to investigate the current status of social media usage of Thai elderly, to explore their opinions toward factors associated with social media usage and to investigate the gender difference toward factors associated with social media usage. The study was conducted with Thai elderly who are 55 years old or older; they are baby boomers in Bangkok Metropolitan Region. Results indicates that gender differences exist within social media usage; female elderly use LINE and Facebook, the popular social platforms in Thailand, and post very often more than males. However, male elderly spend more hours on smart phone than females. The majority of elderly use social media to stay in touch with friends. Males report for sharing opinion on social media than females.รายการ Communication Model of Social Responsibility for Environmental Development: A Case Study of Electronic Waste(การประชุมวิชาการบัณฑิตศึกษาระดับชาติครั้งที่ 16, 2563-06-29) Nopphadol Pimsarn , Kriangkai Satjaharuthai, Supavadee Nontakao, Corrado D’UrsoThe objective of this academic article is to demonstrate the dangers of electronic waste especially batteries and cell phones and to study the communication model of social responsibility for environmental development with a case study of electronic waste. The study found that the use of cell phones by Thai people has been increased. The electronic waste is dumped with other garbage that jeopardizes humans, animals and environment. In the past, the public and private sectors launched several campaign projects to solve electronic waste problem; however, there was lack of continuity in project management. Hence, it was not successful to change the behavior of Thai people. ChulaLovestheEarth Project is one of the projects that deals with electronic waste continuously. The project uses internet media to distribute and update information. In addition, a variety of communication formats and modes are used; people respond by sending a lot of electronic waste by mail. It is a communication model that creates environmental knowledge and awareness. Moreover, it serves as a guideline for sustainable environmental development projects.รายการ The Development of Inventory Process Management Model of P.C.Takashima (Thailand) Co.,Ltd.(KU SRC Annual Conference, 2563-08-28) Sarawut Chokumnoykul; Paralee Maneerat; Papada PitchayachananonAt present, the warehouse management system of P.C. Takashima (Thailand) Co., LTD. has problems in its information management and internal processes. Its process management system is not standardized. This study has the objective to develop a warehouse business process model for P.C. Takashima (Thailand) Co., LTD. by analyzing the warehouse management business process by Bizagi and designing a means to simulate the warehouse management process. From the satisfaction survey of the warehouse management business process involving 6 related supervisors of different departments, the satisfaction level was high (average = 4.39). It can be seen that the warehouse business process model of P.C. Takashima (Thailand) Co., LTD. can be applied to effectively manage and support the decision-making of executives.รายการ Innovative E-learning Platform for Educational Services in Kunnatee Ruttharam Wittayakhum School(Journal of Science and Technology Thonburi University, 2564-05-12) Maytawee Dachai; Paralee Maneerat; Suparoek Chootongchai; Papada Pitchayachananonการจัดการเรียนการสอนที่ผ่านมา ผู้สอนส่วนใหญ่เน้นให้ความสำคัญกับการเรียนรู้ผ่านห้องเรียน และแม้จะมีการนำ เทคโนโลยีสารสนเทศมาใช้ร่วมด้วยบ้าง เช่น การสร้างห้องเรียนอีเลิร์นนิง แต่รูปแบบการนำอีเลิร์นนิงมาใช้นั้น เป็นการสร้าง แหล่งสืบค้นไว้ให้ผู้เรียนเข้ามาทบทวนเนื้อหาเท่านั้น ปัจจุบันมีการพัฒนาแอปพลิเคชันในหลากหลายแพลตฟอร์มและเป็นที่ นิยม โดยเฉพาะโมบายแอปพลิเคชัน ซึ่งมีบทบาทกับพฤติกรรมของนักเรียนในระดับชั้นมัธยมศึกษามากขึ้น ผู้วิจัยจึงนำแนวคิดการสร้างห้องเรียนอิเลิร์นนิงผสานกับโมบายแอปพลิเคชัน โดยมีวัตถุประสงค์เพื่อพัฒนาแอปพลิเคชันแพลตฟอร์มอีเลิร์นนิงโดยใช้ปัญหาเป็นฐาน ตามความต้องการของผู้สอนและผู้เรียน และเพื่อทดสอบการยอมรับแอปพลิเคชันแพลตฟอร์มอีเลิร์นนิงของผู้สอนและผู้เรียน ขั้นตอนในการทำวิจัยครั้งนี้ ได้กำหนดเป็น 4 ระยะคือ ระยะที่ 1 เก็บรวบรวมข้อมูลและวิเคราะห์ออกแบบระบบ ระยะที่ 2 พัฒนาแอปพลิเคชันแพลตฟอร์มอีเลิร์นนิง ระยะที่ 3 การทดสอบประสิทธิภาพและทดลองใช้ระบบ ระยะที่4 ประเมินการยอมรับของผู้ใช้งาน กลุ่มตัวอย่างคือ นักเรียนชั้นมัธยมศึกษาปีที่ 4 ปีการศึกษา 2562 จำนวน 20 คน ได้มาจากการสุ่มอย่างง่าย โดยให้เรียนด้วยวิธีการเรียนการสอนบนแอปพลิเคชันแพลตฟอร์มอีเลิร์นนิง โดยใช้ปัญหาเป็นฐานวัดผลการเรียนรู้บนแอปพลิเคชันแพลตฟอร์มอีเลิร์นนิง และประเมินการยอมรับของผู้ใช้งาน ผลการวิจับพบว่าแอปพลิเคชันแพลตฟอร์มอีเลิร์นนิงเชิงนวัตกรรมส าหรับบริการทางการศึกษา สามารถตอบสนองความต้องการของผู้สอนและผู้เรียนอยู่ในระดับมากที่สุด การประเมินการยอมรับของผู้ใช้งานอยู่ในระดับมากที่สุด และผู้เรียนมีทักษะในศตวรรษที่ 21 เพิ่มขึ้นรายการ The effects of customer incivility on high-contact service employees and organizational behaviors: a framework and analysis of propositions.(Sripatum University, 2564-10-28) Pitchayachananon, P.; Notakao, S.The research objective of this paper is to study a broad context of emotional exhaustion and its importance to hospitality management. This knowledge would provide a better understanding of the factors that contribute to customer incivility, emotional exhaustion, job satisfaction, employees’ perceived performance, and turnover intentions among high-contact-service employees. Seven hypotheses are proposed to test the relationships between customer incivility and its determinants which are emotional exhaustion, job satisfaction, employees’ perceived performance, and turnover intentions. This paper fills a gap in knowledge on the role of emotional exhaustion among high-contact-service employees that has an impact on job satisfaction, employee’s perceived performance, and turnover intentions. With the proposed conceptual framework, the author aims to clarify the effects of customer incivility on high contact-service employees and organizational behaviors which leads to the protection of employee morale and the pro-action of the management team to deal with the situations. The limitation is that the study should be extended beyond the conceptual stage and conduct the empirical research across the high-contact-service employees in different countries, different industrial settings, and to explore the role of cultural differences on emotional exhaustion. The managerial implications would extend to improving the recruitment and evaluating the effectiveness of development programs such as developing and retaining talent that drive the organization for success.รายการ The Effects of Customer Incivility on High-Contact Service Employees and Organizational Behaviors: A Framework and Analysis of Propositions(ศูนย์ส่งเสริมและพัฒนางานวิจัย มหาวิทยาลัยศรีปทุม, 2564-10-28) Pitchayachananon, P. and Nontakao, S.The research objective of this paper is to study a broad context of emotional exhaustion and its importance to hospitality management. This knowledge would provide a better understanding of the factors that contribute to customer incivility, emotional exhaustion, job satisfaction, employees’ perceived performance, and turnover intentions among high-contact service employees. Seven hypotheses are proposed to test the relationships between customer incivility and its determinants which are emotional exhaustion, job satisfaction, employees’ perceived performance, and turnover intentions. This paper fills a gap in knowledge on the role of emotional exhaustion among high-contact service employees that has an impact on job satisfaction, employee’s perceived performance, and turnover intentions. With the proposed conceptual framework, the author aims to clarify the effects of customer incivility on high-contact service employees and organizational behaviors which leads to the protection of employee morale and the pro-action of the management team to deal with the situations. The limitation is that the study should be extended beyond the conceptual stage and conduct the empirical research across the high-contact service employees in different countries, different industrial setting, and to explore the role of cultural differences on emotional exhaustion. The managerial implications would extend to improving the recruitment and evaluating the effectiveness of development programs such as a developing and retaining talent that drive the organization for success.รายการ UNIVERSITY STUDENTS’ PERCEPTIONS OF CYBERBULLYING: A RESEARCH ON GENDER DIFFERENCE IN THAILAND(ศูนย์ส่งเสริมและพัฒนางานวิจัย มหาวิทยาลัยศรีปทุม, 2564-10-28) Nontakao, S. and Pitchayachananon P.The objectives of this study are to investigate the perceptions of cyberbullying of university students, to explore their perceptions of factors associated with cyberbullying and to investigate the gender difference on factors associated with cyberbullying. This study was conducted with university students who were 17-25 years of age. Results indicate that is no difference between the proportions of male and female university students reporting both cyberbullying the others or being a victim of cyberbullying. However, females tend to perceive “non-confrontational” as a motivation to cyberbullying more than males. Females tend to perceive anxiety emotion to cyberbullying more than males. However, males tend to perceive emotion of powerlessness to cyberbullying more than females. Lastly, females tend to perceive avoidance reaction to cyberbullying more than males.รายการ University Students’ Perceptions of Cyberbullying: A Research on Gender Difference in Thailand(Sripatum University, 2564-10-28) Notakao, S. & Pitchayachananon, PThe objectives of this study are to investigate the perceptions of cyberbullying of university students, to explore their perceptions of factors associated with cyberbullying and to investigate the gender difference on factors associated with cyberbullying. This study was conducted with university students who were 17-25 years of age. Results indicate that is no difference between the proportions of male and female university students reporting both cyberbullying the others or being a victim of cyberbullying. However, females tend to perceive “non-confrontational” as a motivation to cyberbullying more than males. Females tend to perceive anxiety emotion to cyberbullying more than males. However, males tend to perceive emotion of powerlessness to cyberbullying more than females. Lastly, females tend to perceive avoidance reaction to cyberbullying more than males.รายการ The Role of ICT in Urban Development and Its Impact on Mental Health: Thailand Context(ศูนยส่งเสริมและพัฒนางานวิจัย มหาวิทยาลัยศรีปทุม, 2565-10-27) Supavadee Nontakao, Vasavat SutinyamaneeThe objectives of this article are to present the role of ICT in urban development, its impact on working life and way of life of urban dwellers, to explain the relationships between urbanization and economic growth, and to explore the impact of heavy use of ICT in urban area on the mental health. The urbanization trend has been accelerated since the 20th century. Urbanization in Thailand has proceeded after World War II with a relatively modest annual growth rate of 2.0%. ICT potentially plays an important part in achieving sustainable urban development. Governments of many countries including Thailand are taking the lead in developing the next generation of cities: smart cities driven by technological solutions. Urbanization and economic growth are very much related to each other. It brings new opportunities and challenges for sustainable development. However, urbanization has given rise to major health issues. Physically and mentally, the urbanites are becoming the sufferers due to various environmental degradation, pollution, fast-living culture, etc. Unemployment and economic conditions can lead to an increase in mental disorder. The technology access variable had a positive effect on mental disorder. In Thailand, the growing addiction to social media has left many users stressed and less patient. Youngsters are also addicted to internet games. Youngsters who spend a lot of time on the internet tend to perform poorly at school. Video game addiction is a mental health disorder.รายการ Factors Affecting the Satisfaction Level on Marketing and Services of Thai Low-Cost Airlines Case study: Thai Elderly Passengers(ศูนย์ส่งเสริมและพัฒนางานวิจัย มหาวิทยาลัยศรีปทุม, 2565-10-27) Vasavat Sutinyamanee, Supavadee Nontakao, and Kriangkai PookayapornAs a result of entering into a phase of anaging society in Thailand, the ratio of Thai elderly is getting higher each year. This will generally reflect trends of Thai consumer behavior which will vary according to a change in the percentage of the aging population. Elderly people, then, become a new customer base to which several business organizations are paying attention. The aviation industry, like many others, is paying a lot of attention to the increasing ratio of elderly passengers, especially the low-cost airlines. The Airlines business, itself, basically is a business that relies heavily on customer satisfaction. The purpose of this research is to study factors affecting marketing and services provided by Thai low-costairlines towards Thai elderly passengers. Through the application of the Purposive Samplingapproach, the sample used was 500 Thai elderly passengers who use low-costairlinesat Don Mueang International Airport. Descriptive Statistics and Ordered Logistic Regression were applied to analyze the factors that affect the satisfaction level in three areas: the airline's overall marketing image, the airline's personnel of the airlinesand the service standard of the airlines. The findings revealed that age, income per month and physical limitation of the elderly passengers affect the satisfaction level of the passengers against low-cost airlines. These results were much advantageous that each low-cost airline may take them into its considerationto further refer toor use as the ground for continuous development of its services to maintain the customer base and good image of the airlines.
