GRA-05. บทความที่ประชุมวิชาการ (ระดับชาติ)

URI ถาวรสำหรับคอลเล็กชันนี้

https://dspace.spu.ac.th/handle/123456789/2727

เรียกดู

กำลังเรียกดู GRA-05. บทความที่ประชุมวิชาการ (ระดับชาติ) โดย เรื่อง "Decision Making"

ตอนนี้กำลังแสดง1 - 2 ของ 2
  • รูปภาพขนาดย่อ
    รายการ
    An Influence of Online Marketing Affecting the Decision Making to Use Applied Thai Traditional Medicine Delivery
    (2565-08-07) Patcharapont Karnbanjong; Natsapun Paopun
    The study of The Influencing of Online Marketing that affects decision making to use Applied Thai Traditional Medicine delivery, Have the objective to study Online Marketing factors, Decision Making factors, and Relations between Online Marketing that affect decision making to use Applied Thai Traditional Medicine delivery. This research was conducted as quantitative research, using the survey research model that uses questionnaires to collect data from a sample population in the Bangkok area of 400 people. Statistics used for Data Analysis and testing the Hypothesis in this research is Descriptive Statistics such as frequency, percentage, mean, and standard deviation., and Inferential Statistics such as t-test, F-test, and Regression Analysis. The results of a comparative study of the decision to use Applied Thai Traditional Medicine delivery classified by personal factors have found that at different educational levels the decision to use Applied Thai Traditional Medicine delivery was Statistical significance different. As for other personal factors, the decision to use Applied Thai Traditional Medicine delivery was not different. The results of the test on Influencing of Online Marketing that affects decision making to use Applied Thai Traditional Medicine delivery can be explained that online marketing has a Statistical significance positive effect on the decision to use the Applied Thai Traditional Medicine delivery.
  • รูปภาพขนาดย่อ
    รายการ
    Marketing Factors of Thai Airways Affecting on the Selection of Services During The COVID-19 Pandemic of the Working-Age Populations in Bangkok
    (2565-08-07) Atichart Ritta-apinan; Natsapan Paopun
    This research studies about the marketing factors of Thai Airways affecting decision-making in the selection of services during the COVID-19 crisis of the working-age population in Bangkok. The objective of this research is to study about the marketing factor of Thai Airways and the decision factor in the selection of services during the COVID-19 crisis of the working-age population in Bangkok. The online questionnaire was the main tool for collecting the data from 400 working-age population in Bangkok. Using these data to calculate the value of descriptive statistic which are the value of mean ,percentage ,and standard deviation by t-test and f-test and regression. The result has proven that the personal factors are not affect to the decision of the working-age population who used to travel with Thai Airways. Product ,price ,place ,promotion ,process ,people , and physical evidence factors statistically significant affect the behavior of using services, Thai Airways International Public Company Limited during COVID-19 pandemics at a leve lof 0.05.