INT-04. บทความที่ประชุมวิชาการ (ระดับนานาชาติ)
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กำลังเรียกดู INT-04. บทความที่ประชุมวิชาการ (ระดับนานาชาติ) โดย ชื่อ
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รายการ Factors Affecting the Satisfaction Level on Marketing and Services of Thai Low-Cost Airlines Case study: Thai Elderly Passengers(ศูนย์ส่งเสริมและพัฒนางานวิจัย มหาวิทยาลัยศรีปทุม, 2565-10-27) Vasavat Sutinyamanee, Supavadee Nontakao, and Kriangkai PookayapornAs a result of entering into a phase of anaging society in Thailand, the ratio of Thai elderly is getting higher each year. This will generally reflect trends of Thai consumer behavior which will vary according to a change in the percentage of the aging population. Elderly people, then, become a new customer base to which several business organizations are paying attention. The aviation industry, like many others, is paying a lot of attention to the increasing ratio of elderly passengers, especially the low-cost airlines. The Airlines business, itself, basically is a business that relies heavily on customer satisfaction. The purpose of this research is to study factors affecting marketing and services provided by Thai low-costairlines towards Thai elderly passengers. Through the application of the Purposive Samplingapproach, the sample used was 500 Thai elderly passengers who use low-costairlinesat Don Mueang International Airport. Descriptive Statistics and Ordered Logistic Regression were applied to analyze the factors that affect the satisfaction level in three areas: the airline's overall marketing image, the airline's personnel of the airlinesand the service standard of the airlines. The findings revealed that age, income per month and physical limitation of the elderly passengers affect the satisfaction level of the passengers against low-cost airlines. These results were much advantageous that each low-cost airline may take them into its considerationto further refer toor use as the ground for continuous development of its services to maintain the customer base and good image of the airlines.รายการ Gender Difference towards Social Media Usage among Thai Elderly(Proceedings of the 14th National and International Sripatum University Conference (SPUCON2019), 2562-12-19) Notakao, S. & Pitchayachananon, P.The objectives of this study are to investigate the current status of social media usage of Thai elderly, to explore their opinions toward factors associated with social media usage and to investigate the gender difference toward factors associated with social media usage. The study was conducted with Thai elderly who are 55 years old or older; they are baby boomers in Bangkok Metropolitan Region. Results indicates that gender differences exist within social media usage; female elderly use LINE and Facebook, the popular social platforms in Thailand, and post very often more than males. However, male elderly spend more hours on smart phone than females. The majority of elderly use social media to stay in touch with friends. Males report for sharing opinion on social media than females.รายการ The leadership approaches and the prevention for turnover intentions(Sripatum University, 2561-12-20) Papada Pitchayachananon; Ravipa Akrajindanon; Kriangkai PookayapornThe objectives of this paper are to extend the existing knowledge regarding leadership, its definition, and core characteristics associated with the types of managers that make employees voluntarily leaving the company. Employees’ intention to leave the company is a serious issue that pressing concern to employers. This paper provides a clear understanding of the leadership approaches and the types of bosses that make employees run away. As it is said ‘people quit boss, not jobs’, this paper offers recommendations on the aspect of leadership approaches for preventing turnover intentions.รายการ The leadership approaches and the prevention for turnover intentions(13th Sripatum University International Conference (SPUCON 2018), 2561-12-20) Pitchayachananon, P.; Akrajindanon, R.; Pookayaporn, K.The objectives of this paper are to extend the existing knowledge regarding leadership, its definition, and core characteristics associated with the types of managers that make employees voluntarily leaving the company. Employees’ intention to leave the company is a serious issue that pressing concern to employers. This paper provides a clear understanding of the leadership approaches and the types of bosses that make employees run away. As it is said ‘people quit boss, not jobs’, this paper offers recommendations on the aspect of leadership approaches for preventing turnover intentions.รายการ Perception Differences of Parents and Instructors in Cyberbullying of University Students in Thailand: The Protective Factors for Preventing and Reducing Cyberbullying(The 18th National and The 8th International Sripatum University Conference: Research and Innovations to Sustainable Development, 2566-09-30) Supavadee NontakaoCyberbullying is increasing along with the increasing number of Internet users. Cyberbullying occurs anywhere and at any time, which can obscure the boundaries of supervision and responsibility of adults. The complexities of cyberspace make it difficult for any one individual or stakeholder group to prevent or respond to cyberbullying on their own. All parties involved need to work together to prevent and reduce cyberbullying. This study focuses on protective factors at personal level and situational level perceived by two important stakeholders, parents and university instructors. The data was collected through questionnaire, of which the sample group was parents and instructors of undergraduate students in Thailand. There were 396 respondents, comprising of 205 parents and 191 university instructors. Chi-square and t test are used to compare the means of these two groups. It was found that there is no difference in cyberbullying awareness between parents and university instructors. Instructors tend to perceive self-esteem as a personal protective factor to cyberbullying more than parents. Instructors tend to perceive open conversation about cyberbullying, a parent-child relationship, as a situational protective factor more than parents. Both stakeholders perceive school climate can isolate students from a violent environment, turning it into a safe place to learn and develop.รายการ The effects of customer incivility on high-contact service employees and organizational behaviors: a framework and analysis of propositions.(Sripatum University, 2564-10-28) Pitchayachananon, P.; Notakao, S.The research objective of this paper is to study a broad context of emotional exhaustion and its importance to hospitality management. This knowledge would provide a better understanding of the factors that contribute to customer incivility, emotional exhaustion, job satisfaction, employees’ perceived performance, and turnover intentions among high-contact-service employees. Seven hypotheses are proposed to test the relationships between customer incivility and its determinants which are emotional exhaustion, job satisfaction, employees’ perceived performance, and turnover intentions. This paper fills a gap in knowledge on the role of emotional exhaustion among high-contact-service employees that has an impact on job satisfaction, employee’s perceived performance, and turnover intentions. With the proposed conceptual framework, the author aims to clarify the effects of customer incivility on high contact-service employees and organizational behaviors which leads to the protection of employee morale and the pro-action of the management team to deal with the situations. The limitation is that the study should be extended beyond the conceptual stage and conduct the empirical research across the high-contact-service employees in different countries, different industrial settings, and to explore the role of cultural differences on emotional exhaustion. The managerial implications would extend to improving the recruitment and evaluating the effectiveness of development programs such as developing and retaining talent that drive the organization for success.รายการ The Role of ICT in Urban Development and Its Impact on Mental Health: Thailand Context(ศูนยส่งเสริมและพัฒนางานวิจัย มหาวิทยาลัยศรีปทุม, 2565-10-27) Supavadee Nontakao, Vasavat SutinyamaneeThe objectives of this article are to present the role of ICT in urban development, its impact on working life and way of life of urban dwellers, to explain the relationships between urbanization and economic growth, and to explore the impact of heavy use of ICT in urban area on the mental health. The urbanization trend has been accelerated since the 20th century. Urbanization in Thailand has proceeded after World War II with a relatively modest annual growth rate of 2.0%. ICT potentially plays an important part in achieving sustainable urban development. Governments of many countries including Thailand are taking the lead in developing the next generation of cities: smart cities driven by technological solutions. Urbanization and economic growth are very much related to each other. It brings new opportunities and challenges for sustainable development. However, urbanization has given rise to major health issues. Physically and mentally, the urbanites are becoming the sufferers due to various environmental degradation, pollution, fast-living culture, etc. Unemployment and economic conditions can lead to an increase in mental disorder. The technology access variable had a positive effect on mental disorder. In Thailand, the growing addiction to social media has left many users stressed and less patient. Youngsters are also addicted to internet games. Youngsters who spend a lot of time on the internet tend to perform poorly at school. Video game addiction is a mental health disorder.รายการ University Students’ Perceptions of Cyberbullying: A Research on Gender Difference in Thailand(Sripatum University, 2564-10-28) Notakao, S. & Pitchayachananon, PThe objectives of this study are to investigate the perceptions of cyberbullying of university students, to explore their perceptions of factors associated with cyberbullying and to investigate the gender difference on factors associated with cyberbullying. This study was conducted with university students who were 17-25 years of age. Results indicate that is no difference between the proportions of male and female university students reporting both cyberbullying the others or being a victim of cyberbullying. However, females tend to perceive “non-confrontational” as a motivation to cyberbullying more than males. Females tend to perceive anxiety emotion to cyberbullying more than males. However, males tend to perceive emotion of powerlessness to cyberbullying more than females. Lastly, females tend to perceive avoidance reaction to cyberbullying more than males.รายการ ปัจจัยที่มีต่อประสิทธิภาพการทํางานของพนักงานปฏิบัติการ: กรณีศึกษา สายการบินต้นทุนตํ่าแห่งหนึ่งของไทย(รายงานสืบเนื่องการประชุมวิชาการระดับชาติและนานาชาติมหาวิทยาลัยศรีปทุม ครั้งที่ 14, วันที่ 19 ธันวาคม 2562, 2562-12-19) วสวัตติ์ สุติญญามณี, เมธาวี ธรรมเกษร, ปภาดา พิชยชนานนท์การพัฒนาและฝึกอบรมบุคลากรในองค์กร เป็นสิ่งที่องค์กรจะต้องมีกระบวนการที่เป็นระบบและมีประสิทธิภาพ เพื่อให้บุคลากรมีสมรรถนะตามวิสัยทัศน์ขององค์กร หากบุคลากรมีสมรรถนะในด้านความรู้ ทักษะ ความสามารถ และคุณลักษณะต่างๆที่เหมาะสมกับการปฏิบัติงานแล้วการดำเนินงานในด้านต่างๆ ก็สามารถดำเนินไปอย่างราบรื่น แต่ถ้าหากบุคลากรขาดความพร้อมในการปฏิบัติงานอันเนื่องมากจากขาดความรู้ ความสามารถหรือทัศนคติ จนทำให้การปฏิบัติงานเป็นไม่ไปตามเกณฑ์มาตรฐานที่องค์กรกำหนด การจัดการพัฒนาและการฝึกอบรมบุคลากรจึงเป็นสิ่งที่จะต้องมีการวางแผนและการดำเนินงานอย่างรอบคอบ เพื่อให้บุคลากรมีประสิทธิภาพในการทำงานมากขึ้นรวมทั้งก่อให้เกิดความได้เปรียบในการแข่งขันให้กับองค์กรได้อย่างยั่งยืนองค์กรในด้านอุตสาหกรรมการบินเป็นองค์กรขนาดใหญ่ การศึกษานี้มีวัตถุประสงค์เพื่อศึกษาปัจจัยการบริหารบุคคลที่มีความสัมพันธ์กับประสิทธิภาพการทำงานของพนักงานในองค์กร ซึ่งการศึกษาพบว่าปัจจัยสิ่งแวดล้อมในการปฏิบัติงานด้านบรรยากาศในการทำงาน ปัจจัยสิ่งแวดล้อมในการปฏิบัติงานระหว่างผู้ปฏิบัติงานและผู้บังคับบัญชา และปัจจัยสิ่งแวดล้อมในด้านความสัมพันธ์ระหว่างผู้ปฏิบัติงานและเพื่อนร่วมงาน กับประสิทธิภาพในการทำงานมีความสัมพันธ์กันอย่างมีนัยสำคัญทางสถิติ ดังนั้นองค์กรควรมีมาตรการต่างๆที่ส่งเสริมสิ่งแวดล้อมเพื่อส่งเสริมประสิทธิภาพการทำงานของผู้ปฏิบัติงานให้มีประสิทธิภาพเพื่อให้องค์กรเจริญก้าวหนาต่อไป