THE ELEMENTS OF MARKETING MIX AFFECTING THE REPURCHASE ELECTRONIC MARKETPLACE (E-MARKETPLACE) IN THAILAND
กำลังโหลด...
วันที่
2560-12-14
ผู้เขียน
ชื่อวารสาร
วารสาร ISSN
ชื่อหนังสือ
สำนักพิมพ์
Sripatum University
เชิงนามธรรม
This study attempts to study the relationship between marketing mix and repurchase intention of online
customers on e-marketplace in Thailand. A total of 400 usable samplings of e-marketplace customers are
obtained. The findings reveal that the predictor variables of product (β = 0.375, t = 3.556, P = 0.001), price (β =0.448, t = 4.697, P = 0.000), place (β = 0.366, t = 4.227, P = 0.000), are achieved significance at the 0.05 level,while promotion (β = 0.024, t = 0.886, P = 0.569) does not reach the 0.05 significant level.
คำอธิบาย
คำหลัก
Marketing Mix, Electronic Marketplace, Online Shopping, Repurchase Intention
การอ้างอิง
Ravipa Akrajindanon. (2017). THE ELEMENTS OF MARKETING MIX AFFECTING THE REPURCHASE ELECTRONIC MARKETPLACE (E-MARKETPLACE) IN THAILAND. The 14th National and International Sripatum University Conference (SPUCON2017).