การศึกษาสภาพและปัญหาการจัดการเรียนการสอนใน รายวิชา MKT341 พฤติกรรมผู้บริโภค ภาควิชาการตลาด คณะบริหารธุรกิจ
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วันที่
2553
ผู้เขียน
ชื่อวารสาร
วารสาร ISSN
ชื่อหนังสือ
สำนักพิมพ์
Sripatum University
เชิงนามธรรม
The research was carried out to study the current instructional practices and problems of
MKT341 Consumer Behavior Course. The purposes of this research were
1. To study the conditions and problems regarding teaching and learning scheme for the
course of MKT341 Consumer Behavior. The area of the study consists of Teaching and Learning
Techniques, Personality of Instructor, Media of Instruction and Measurement and Evaluation
Methodologies respectively.
2. To utilize the research outputs to the procedure of teaching and learning development
for the course of MKT341 Consumer Behavior.
According to the result of the study, it revealed that the majority of student highly
emphasized on teaching and learning scheme. The issue of the personality of instructor was initially
focused on with the level of mean about 4.65. Teaching and learning techniques became the following
subject that represented the learners' satisfaction at level of mean 4.37. In addition, the finding indicated
that the first problem of the lecturer was the usage of teaching techniques such as technique for
illustration, debate, presentation and the use of questions followed by the use of both questioning and
teaching activities that encourage student critical thinking or critical. The low levels of mean regarding the
problems mentioned earlier were 1.77 and 1.70 respectively.
The creative activity planning is necessarily required for further instructional practices of
MKT341 Consumer Behavior. As it such a drive which could enhance more interest and better
perception of student in class lecture for instance joining and working as a team and building
skills in critical thinking in a systematic way. Those could help to organize teaching and learning
achievements of both lecturer and learners are more effective. Particularly,for the course of
MKT341 Consumer Behavior including others.
คำอธิบาย
คำหลัก
Instructional Practices and Problems, Practices Management, Consumer Behavior, Marketing, Business Administration
การอ้างอิง
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