การศึกษาสภาพและปัญหาการจัดการเรียนการสอนใน รายวิชา MKT341 พฤติกรรมผู้บริโภค ภาควิชาการตลาด คณะบริหารธุรกิจ
| dc.contributor.author | ศิวาพร อันสุวรรณ | th_TH |
| dc.contributor.author | Siwapoarn Onsuwan | th_TH |
| dc.date.accessioned | 2025-08-14T09:21:59Z | |
| dc.date.available | 2025-08-14T09:21:59Z | |
| dc.date.issued | 2553 | |
| dc.description.abstract | The research was carried out to study the current instructional practices and problems of MKT341 Consumer Behavior Course. The purposes of this research were 1. To study the conditions and problems regarding teaching and learning scheme for the course of MKT341 Consumer Behavior. The area of the study consists of Teaching and Learning Techniques, Personality of Instructor, Media of Instruction and Measurement and Evaluation Methodologies respectively. 2. To utilize the research outputs to the procedure of teaching and learning development for the course of MKT341 Consumer Behavior. According to the result of the study, it revealed that the majority of student highly emphasized on teaching and learning scheme. The issue of the personality of instructor was initially focused on with the level of mean about 4.65. Teaching and learning techniques became the following subject that represented the learners' satisfaction at level of mean 4.37. In addition, the finding indicated that the first problem of the lecturer was the usage of teaching techniques such as technique for illustration, debate, presentation and the use of questions followed by the use of both questioning and teaching activities that encourage student critical thinking or critical. The low levels of mean regarding the problems mentioned earlier were 1.77 and 1.70 respectively. The creative activity planning is necessarily required for further instructional practices of MKT341 Consumer Behavior. As it such a drive which could enhance more interest and better perception of student in class lecture for instance joining and working as a team and building skills in critical thinking in a systematic way. Those could help to organize teaching and learning achievements of both lecturer and learners are more effective. Particularly,for the course of MKT341 Consumer Behavior including others. | th_TH |
| dc.description.sponsorship | Teaching and Learning Support and Development Center, Sripatum University | th_TH |
| dc.identifier.citation | - | th_TH |
| dc.identifier.uri | https://dspace.spu.ac.th/handle/123456789/10198 | |
| dc.language.iso | th | th_TH |
| dc.publisher | Sripatum University | th_TH |
| dc.subject | Instructional Practices and Problems | th_TH |
| dc.subject | Practices Management | th_TH |
| dc.subject | Consumer Behavior | th_TH |
| dc.subject | Marketing | th_TH |
| dc.subject | Business Administration | th_TH |
| dc.title | การศึกษาสภาพและปัญหาการจัดการเรียนการสอนใน รายวิชา MKT341 พฤติกรรมผู้บริโภค ภาควิชาการตลาด คณะบริหารธุรกิจ | th_TH |
| dc.title.alternative | The Current Instructional Practices and Problems of Consumer Behavior Major Marketing Faculty of Business Administration | th_TH |
| dc.type | Other | th_TH |