BUS-05. บทความที่ประชุมวิชาการ (ระดับชาติ)
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เรียกดู
กำลังเรียกดู BUS-05. บทความที่ประชุมวิชาการ (ระดับชาติ) โดย ผู้เขียน "Ravipa Akrajindanon"
ตอนนี้กำลังแสดง1 - 4 ของ 4
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รายการ The Effects of Marketing Mix on Social Commerce Store Brand Loyalty: A Case Study of Social Commerce in Thailand(Sripatum University, 2561-12-20) Ravipa AkrajindanonThis study attempts to study the effects of marketing mix on social commerce store brand loyalty in Thailand. A total of 250 usable samplings of social shopping customers are obtained. The findings reveal that the predictor variables of product (β = 0.478, t = 4.658, P = 0.000), price (β = 0.484, t = 4.787, P = 0.000), place (β = 0.476, t = 4.372, P = 0.000), are achieved significance at the 0.05 level, and promotion (β = 0.423, t = 4.576, P = 0.000) reach the 0.05 significant level. the regression equation for predicting the dependent variable from the independent variable is Social Commerce Store Brand Loyalty = 2.731 + 0.228 (Product) + 0.281 (Price) + 0.273 (Place) + 0.246 (Promotion).รายการ THE ELEMENTS OF MARKETING MIX AFFECTING THE REPURCHASE ELECTRONIC MARKETPLACE (E-MARKETPLACE) IN THAILAND(Sripatum University, 2560-12-14) Ravipa AkrajindanonThis study attempts to study the relationship between marketing mix and repurchase intention of online customers on e-marketplace in Thailand. A total of 400 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of product (β = 0.375, t = 3.556, P = 0.001), price (β =0.448, t = 4.697, P = 0.000), place (β = 0.366, t = 4.227, P = 0.000), are achieved significance at the 0.05 level,while promotion (β = 0.024, t = 0.886, P = 0.569) does not reach the 0.05 significant level.รายการ Factors Affecting the Online Food Ordering Through Digital Application Platforms(Sripatum University, 2562-12-19) Ravipa AkrajindanonThis study attempts to study the relationship between marketing mix and online food ordering through digital application platforms in Thailand. A total of 400 usable samplings of e-marketplace customers are obtained. The findings reveal that the predictor variables of product (β = 0.204, t = 4.735, P = 0.000), price (β = 0.243, t = 7.957, P = 0.000), place (β = 0.176, t = 5.387, P = 0.000), and promotion (β = 0.211, t = 2.282, P = 0.000) are achieved significance at the 0.05 level.รายการ The leadership approaches and the prevention for turnover intentions(Sripatum University, 2561-12-20) Ravipa AkrajindanonThe objectives of this paper are to extend the existing knowledge regarding leadership, its definition, and core characteristics associated with the types of managers that make employees voluntarily leaving the company. Employees’ intention to leave the company is a serious issue that pressing concern to employers. This paper provides a clear understanding of the leadership approaches and the types of bosses that make employees run away. As it is said ‘people quit boss, not jobs’, this paper offers the recommendations on the aspect of leadership approaches for preventing turnover intentions.