The Thai wellness industry. Employing
qualitative research methods, it analyzes the challenges and opportunities for driving sustainable and
inclusive growth in the Thai wellness sector. The findings suggest that while sustainability practices
are gaining traction, the industry must do more to enhance inclusivity in wellness services, ensuring
accessibility and affordability to a broader segment of the population. This article underscores the
importance of aligning the wellness industry in Thailand with sustainability and inclusivity goals to
promote both individual well-being and the well-being of the broader community.